Usher He strips down to his underwear for Kim
Kim Kardashian has tapped Super Bowl halftime show star Usher to be the face of her new men’s collection.
© Xavier Collin/Image Press Agency/ImageCollect
Usher pulls out for Kim Kardashian just before the Super Bowl. He is the new face for an advertising campaign for her underwear label Skims.
Who would have thought? Usher (45) strips down to his underwear for Kim Kardashian (43). But only purely for business: The US musician is the face of the new campaign for the men’s collection from Kardashian’s underwear label Skims. The entrepreneur published the resulting photos on Instagram, which show Usher half-naked in skin-tight boxer shorts. A taste of his upcoming halftime show at this year’s Super Bowl?
The underwear Usher is promoting will be available at Skims starting February 12th. The Super Bowl takes place one day before, where Usher will appear as a big show act during halftime this year. Kim Kardashian gave him this good news in September 2023 in a funny announcement clip.
Bonus track “Naked” to match the underwear campaign
Two days before the Super Bowl, Usher plans to release his new album “Coming Home” on February 9th at midnight. To celebrate their collaboration and the new album, Kim and Usher have come up with a surprise: Skims will release an exclusive limited edition of the album – with an alternative album cover and the bonus track “Naked”. This version will be available as a digital download from the Skims website for one week starting Friday.
In a statement, Usher is happy laut “People” about the collaboration: “Kim is a long-time friend who has always been very supportive of my work, so the opportunity to collaborate on a campaign that supports our two highly anticipated launches made perfect sense.” He himself obviously appreciates the comfort of Kim Kardashian’s clothes: “The way I move, it’s important that I feel comfortable in my clothes.” Skims follows the philosophy of accepting yourself inside and out and feeling encouraged to express yourself authentically.
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2024-02-06 12:26:30
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