Entertainment services such as games online and streaming movie flooded with transactions and users in the midst of the corona pandemic. However startup This sector faces four problems.
The four issues in question are:
1. Content distribution
Winston Utomo, founder and CEO of IDN Media, said that many players in the digital entertainment business are focused on providing the best content. “But we haven’t thought about how to distribute it yet,” he said at the Wild Digital Indonesia 2021 event, Thursday (9/9).
IDN Media expands its business into the film industry by launching IDN Pictures. This step was taken after IDN Media acquired an independent film company, Demi Istri Production in May 2020 (12/5/2020).
2. Limited capital
After entering the entertainment business through IDN Pictures, Winston considered that this sector was facing capital problems. “The entertainment industry is more challenging and very expensive,” he said.
3. Government push
Hartman Harris, Founder and Managing Director at EVOS, said that the entertainment industry, including: game online, requires encouragement from the government. To e-sports for example, it can become a sport in various events such as the SEA Games, Asian Games, and even the Olympics.
“In Indonesia, the government is very supportive of football. That’s because the number of spectators and many more contribute,” said Hartman. Though, potential game online also big.
4. Business continuity, especially post-corona pandemic
Part of Gojek in the field of video on-demand (VoD), GoPlay recorded the number of visits to platform increased 10-fold during the Covid-19 pandemic. “The challenge is how people can take this ecosystem to the next level,” said GoPlay CEO Edy Sulistyo.
The four challenges must be faced by players in the VoD sector and game online, although the number of users increased during the Covid-19 pandemic.
Statista notes that the growth of VoD user penetration in Indonesia is 8.4% in 2020. The increase is projected to be 19.4% in 2024. The average revenue per user is predicted to be US$ 7.35 or Rp. 106 thousand.
As well as game online. We are Social and Hootsuite estimate that 60% of internet users in the country actively play games on their devices.
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