In the United States, Facebook is expected to register an increase of only + 0.8% in 2021 vs 2020 in its monthly users, to nearly 179.5 million, ie the annual annual growth rate “the lowest of the platform at this time. day ”, according to forecasts communicated by the American research firm eMarketer (see Table 1). In 2020, Facebook posted a 3.3% increase in its number of monthly users across the Atlantic (177.9 million). However, the study points out that the 12-17 year old age group deviates from the social network. It should point to 9.1 million monthly users in 2021 against 9.9 million in 2019 and 8.2 million by 2025. The 18-24 year olds, for their part, tend towards the same downward trend , to represent 20 million monthly users in 2019, 19.1 million in 2021 and 17.8 million in 2025. In the end, according to eMarketer, Facebook will gain 19.4 million users aged 25 and over between 2019 and 2025 , but will lose 4.1 million in the 12-24 age group over the same period. Overall, between 2021 and 2025, Facebook is expected to exceed 181 million users in the United States in 2022 and 185 million in 2024 and reach 187.5 million in the United States in 2025. But Facebook remains largely at the top of social networks in the United States. United States with, as we have seen, 179.5 million monthly users in front of its subsidiary Instagram (118.9 M) and Pinterest (91.1 M) (see table 2).
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