Clouds are the most common things in daily life, and they are also the untouchable things in the sky, symbolizing softness, freedom and hope. However, in this noisy city, high-rise buildings block out the sky and the sun, making us gradually lose our pace and the mood and opportunity to appreciate the clouds. Once upon a time, we also dreamed that we were in the sea of clouds, floating in the sky like clouds, floating freely, chasing our dreams freely.
URLAZH
At 17:30 on March 31, URLAZH released its 2024 autumn and winter series at the Xintiandi Red Hall Show in Shanghai. The entire show was wrapped in white clouds, as if in a dreamland full of fantasy. The warm cloud lamp floats in the sky, emitting a soft and warm light, making people feel as if they are floating on the white clouds in the sky. If you close your eyes, you can feel the soft touch of the clouds gently brushing your cheeks.
URLAZH
At the other end of the show, the popcorn machine made popcorn sounds, and the aroma filled the air, making people want to take a bite and feel the sweet satisfaction. When the cloud-like marshmallow melts gently on the tip of the tongue, it not only brings sweet enjoyment to the taste buds, but also arouses ripples of happiness in the heart. Let everyone in the busy life find a moment of peace and pure joy.
This is not only a fashion show, but also allows every guest to experience a wonderful journey of the soul and senses.
URLAZH
“The theme of our 2024 Shanghai Fashion Week show is clouds follow your dream. It has a dreamy color and gives people unlimited imagination. Follow your inner dreams to explore. This is the beauty we hope to share with everyone, and it is also our The brand’s own mental journey. Over the past ten years, we have slowly followed our dreams, taking root little by little and completely rooted in the product.”
——Brand founder
URLAZH
The URLAZH 2024AW series uses “Dream” as the theme, calling on people to re-embrace the dreams in their hearts and regard clothes as soft as clouds as the gateway to dreams. In this dreamland, without the constraints of any walls, everyone can wander among the soft and comfortable clouds, warm and healing.
URLAZH encourages every woman to get rid of the trivialities of reality, release her inner soul and nature, bravely embark on a journey to explore dreams, and let her inner dreams bloom on the soft clouds.
“Follow your dreams，Follow yourself.”
URLAZH
URLAZH aims to convey vitality and happiness with color and fun. Its clothing is inclusive of all ages and body shapes, allowing every URLAZH girl to stay young, confident, fashionable and comfortable. In the brand’s design structure, on top of the casual and comfortable background, there are different levels of design directions, from lively and playful colors, to avant-garde cool designs, to urban casual styles, each piece of clothing is There are many variations in tailoring and splicing, showing the multi-faceted charm of women.
URLAZH
In this catwalk, three series were displayed respectively, allowing everyone to feel the brand’s design concept and fashion attitude up close.
URLAZH
URLAZH 2024 Autumn and Winter L Series is like a ray of warm Sunshine in winter, gently brushing through the chill of winter and wrapping everything warmly. The designer transforms the warmth of the sun into perceptible tactile and visual enjoyment, allowing each wearer to feel a gentle embrace like the sun, as if surrounded by endless care and care.
The sun shines through the gaps in the clouds, and paints colorful pictures in the sky. There are warm and soft colors such as tarragon green, Monet purple, soft peach pink, moon rose red, glacier blue, popcorn yellow, etc. They are intertwined with each other to build a dreamlike world. As the cheerful music sounded in the show, each model seemed to be transformed into an elf covered in colorful clouds, leisurely shuttled among the clouds.
U, etc. are the brand’s IP image and have always been the soul of new products every season. This year, we welcome two new friends, Blueberry and Valor, to continue the story of this dream world together with U and others. These cute images are cleverly integrated into the designs of clothing, bags, hats and even pillows, which not only add interest and playfulness to the products, but also bring relaxation and healing power. They are the nostalgia of those beautiful childhoods, the praise of innocence, and the celebration of every simple joy in life.
URLAZH
In the view of the brand founder, women are colorful and multi-faceted. They can be sweet and cute, trendy and cool, or gentle and graceful. But among all the diversity, the most important thing is to be brave enough to be your true self and let your mind be like the wind, unfettered and free.
In the vibrant jumping of notes, J series clothing interprets the fusion of retro and street, the intersection of sports and coolness in a unique way. This season, designers still choose retro street elements and iconic classic silhouette designs, and create a trendy atmosphere that is both nostalgic and avant-garde through just the right color proportions. This is not only an expression of style, but also a tribute to the independence and spirit of cool girls.
Whether it is outdoor ski wear, a structured patchwork college coat, or a bold contrasting raglan jacket, each item is the highlight of the wardrobe. Their loose and natural cut will make the silhouette more relaxed. Naturally, it not only gets rid of the restrictions on body curves, but also allows every woman to find her own confidence and freedom in the J series.
URLAZH
Clothing is like our second skin, close to our every breath and pulse, and it is also a form of gentle dialogue between us and the world. This season’s I series will pay more attention to the comfort brought by the product itself, just like the soothing music on site, relaxed, comfortable and free.
Continuing the warm silk cashmere from last season, this season has added soft fabrics such as air knitted cotton and glutinous rice wool. They are the softest elements in nature. They gently brush over every inch of skin, bringing a cloud-like touch, light and fluffy. , wrapping people warmly in it. This allows the wearer to find his own “oasis” in the hustle and bustle of urban life. In this peaceful place, he can relax and enjoy a moment of tranquility.
URLAZH
In terms of design colors, the I series is a profound interpretation of natural aesthetics. Low-saturation earth tones are like autumn dusk, gentle and restrained. They are both comfortable to wear and just right fashionable, allowing the wearer to remain calm and comfortable in any occasion, which greatly improves the quality of our clothing. cupboard utilization.
