UPNVJ students walk into New York’s Billboard Times Square, that’s his figure

Another international achievement came from Indonesian students. Face student Jakarta Veterans National Development University (UPN) is exhibited in Billboard Times Square in New York, United States. Who is she?

The student’s name is Raissa Anggiani. She is an undergraduate student in Communication Sciences, UPN Veterans Jakarta.

In addition to pursuing higher education, Raissa is a young Indonesian singer who just debuted in 2020. Through Instagram uploads, Raissa displays a portrait of herself at the location of America’s most prestigious billboard.

“It is far from here, but I am very happy to see that I am still at the beginning of the music world and have the opportunity to be here with great women,” said on Instagram @raissaanggiani quoted on Tuesday (25/10/2022) .

Indonesian representative in Spotify’s EQUAL campaign

Raissa’s appearance in Billboard’s Times Square New York came about because she was chosen as the playlist cover for EQUAL Indonesia. EQUAL itself is a campaign launched by Spotify in 2021 as a form of support for gender equality in the music industry.

To date, one year after the launch of the EQUAL campaign, Spotify has seen the participation of 400 musicians from over 50 countries. Spotify’s EQUAL program aims to help musicians gain recognition for their work.

Raissa’s portrait on the Billboard NYC Times Square is an international recognition of Raissa’s work since her 2020 debut. Raissa’s single If You Could See Me Cryin in My Room has been played nearly 94 million times, followed by Losing Us. 18 million times, you are at my house 9.5 million times and One Go 6.7 million times.

According to Raissa, it was the genre of folk pop ballads she sang that managed to charm her fans. Raissa admitted this when asked why Spotify EQUAL had chosen him as one of Indonesia’s ambassadors.

“The folk pop ballad genre is still rare and growing both in Indonesia and abroad. I think Spotify wants to provide a platform for the development of alternative genres and be heard by the wider community,” he explained. student Communication Sciences was quoted from the UPNVJ website.

Side by side with the senior singers

Raissa’s election as EQUAL Ambassador displayed on Billboard NYC Times Square puts him alongside other Indonesian artists who have taken part in this program initiative previously such as Nadin Amizah, NIKI, Raisa, Rossa, Maudy Ayunda, Yura Yunita, Lyodra, Tiara Andini, Mahalini, Ramengvrl, Danilla and SIVIA.

“I am very proud of the EQUAL by Spotify program, because it supports female musicians, so that the entire community of musicians can thrive together, regardless of gender,” she said.

Raissa said she was very happy to have this extraordinary opportunity even though her career path was still relatively early.

“An amazing opportunity for me personally. Unexpectedly, being selected in Spotify Equal is one of my goals and Alhamdulillah has achieved this year,” he explained.

Raissa hopes that, being elected EQUAL by Spotify this year, she can become a representative of the new generations to continue working.

“I hope that my election will make ‘Raissa Anggiani’ a representation for other young people to be able to continue working and be enthusiastic in realizing their dreams”, he concluded. student the UPNVJ.

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(nir / friend)