Reliable and fast, UPC scores during the pandemic.
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Reliable and fast, UPC scores during the pandemic.
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UPC continues to struggle on the Swiss market. Subscriptions and sales fell “moderately” in the 1st quarter compared to the previous year. “Optimistic”, UPC believes that this development is to be put on “the significant reduction in the number of termination requests in the first quarter of 2020”. The mobile allows to limit the breakage.
“In the first quarter of 2020, the decline in the number of subscriptions continued to be moderate with – 17,000 subscriptions, 7,000 fewer cancellations year-on-year. Increased competition has put pressure on sales, but the termination rate indicates an encouraging improvement year-over-year and year-over-year, UPC wrote in its press release.
Investments, what results?
“This development is the result of significant investments in UPC TV, in the gigabyte network, in Mobile offers and in digitization, which have led to better performance,” said UPC. One can however wonder about these results. The country’s largest cable operator, like the other cable operators, has invested considerable sums in allegedly essential TV rights.
One would have thought at one time that after having renewed all of its offer, from technique, to service, including programs, that UPC would regain market share The result? UPC’s sales fell 2.7% from the same quarter a year earlier, the cable network said, but made remarkable efforts to support customers during the coronavirus pandemic.
UPC scores during the pandemic!
Despite some difficulties, UPC customers have always been able to count on an efficient infrastructure. Liberty Global’s subsidiary has offered free switching to a connection speed of at least 100 Mbits / sec for internet customers, free access to children’s channels and other Premium channels. Others, who did not score points, took weeks to help their poorest customers …
Perhaps UPC will finally benefit from all its efforts and a good dynamic that it has been able to launch on the mobile by taking advantage of the Swisscom network, one of the two best in the country alongside that of Sunrise . UPC Mobile is thus continuing to grow, with more than 213,000 subscriptions in total at the end of the first quarter of 2020, representing growth of 24% over one year.
Xavier Studer
