There was also 35 percent more traded compared to last year. The share of sales generated through a partner program, in which third-party sellers sell products through Zalando, grew to 30 percent. Last year this was 20 percent.
At the busiest times, about 7,500 orders were placed per minute. Running leggings were the most sold.
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Although Zalando has sold many products during the bargain festival, on average half of the items are generally returned. The majority of customers return the products in perfect condition, according to Zalando. About 97 percent of returned items can be resold.
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Zalando claims to be the largest online fashion and lifestyle platform in Europe. Founded in 2008, the company has more than 34 million active customers in 17 markets. The company has already raised its profit forecast twice this year.
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In September, the webshop announced that it would also focus on the second-hand clothing market. “Belgium is at the forefront of launching this new categorybecause we have been asked a lot in recent years to add worn items to our range ”, said Dutch Jacintha de Graaf, head of Zalando Benelux, earlier.
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