In collaboration with InVibes, Wunderman Thompson (WPP) unveils CreAItivity, a report that addresses AI through the prism of creativity in marketing and advertising.
In addition to several interviews, CreAItivity also offers 3 avenues for companies to accelerate their transition and prepare for this big shift: employee training; construction of a proprietary AI technological core; acquisition of reliable data within an ethical infrastructure.
2023-09-18 23:30:45
#Wunderman #Thompson #Invibes #unveil #report #creativity #artificial #intelligence #Media #Leader
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