tabloidpulsa.id – Like what has been done in previous years, Samsung electronics is again holding a virtual event on a global scale, titled Unbox & Discover, which this time aims to unveil all of Samsung’s TV and Audio product lines in 2023. The new Neo QLED 8K product line, the TV range The latest OLEDs as well as the most updated audio devices are showcased bringing the latest innovations in the form of smart connectivity, sustainability initiatives, premium viewing experiences and gaming.
“At Samsung, we understand that technology should be able to empower and support people’s lives, not complicate them,” said Jong-Hee (JH) Han, Vice Chairman, CEO & Head of DX (Device eXperience), Samsung Electronics. “By choosing Samsung, consumers can prepare to enjoy an unrivaled wow factor, while participating in environmentally conscious practices for a sustainable future.”
Tailor-made Solutions for Your Life: The Five Foundations of SmartThings
JH Han underlines the company’s commitment to calm tech and innovation, presenting the latest technologies that make life better. In particular, he introduced the five core foundations of SmartThings, which aim to increase consumer convenience when designing their smart home.
• Instant Connection: SmartThings allows users to easily connect their various devices with just one step, allowing them to enjoy the synergy that Samsung devices create.
• Automated Connection: SmartThings automatically connects devices such as TVs or smartphones, with other Samsung devices such as air conditioners, dryers, refrigerators and washing machines, eliminating the need for manual connection.
• Hub Everywhere: IoT hubs have been embedded into various Samsung products, including Samsung Smart TVs, making IoT settings easier.
• Broad compatibility: SmartThings spans more than just the Samsung ecosystem, enabling devices of all brands to work together seamlessly thanks to the Home Connectivity Alliance and the international IoT communications standard, MATTER.
• Security: With CC EAL 6+ certification, Samsung’s latest Knox Vault hardware chip encrypts all information on connected devices, ensuring the highest level of security and giving users peace of mind.
Thanks to these five foundations, users can build a network of connected devices that will make their homes smarter and their lives easier.
Putting People and Earth First: Everyday Sustainability and Relumino
Samsung is committed to bringing calm tech and environmentally conscious practices that make the lives of its users easier and better. At every stage of the product lifecycle, from the collection of materials to production, distribution, use and recycling, Samsung puts sustainability first, leveraging various technologies to create sustainable products that contribute to building a healthier planet for future generations.
• Samsung is paving the way with three innovative approaches to sustainability: Turning CO2 into recycled materials, using less materials, and upcycling products and packaging. Samsung TV and remote control products in 2023 use recycled resins made from at least 50% recycled materials. In addition, Samsung has made significant efforts to ensure the sustainable use of packaging, starting from the packaging box to all product packaging inside.
• Samsung has also developed an AI Energy Mode that helps users monitor power consumption and usage patterns, putting control in the user’s hands. This feature is even able to analyze the content playing on the TV screen to reduce power consumption without interrupting playback of the content.
• The third generation of the Samsung SolarCell Remote uses less material and has a more compact design. The remote is also license-free, so any manufacturer can join Samsung in a concerted effort to make the world a more environmentally conscious place.
Samsung also underlines its commitment to creating a better and more inclusive viewing experience for everyone with its newest Relumino mode. Relumino mode is designed to help visually impaired people watch content more easily and has been awarded the 2023 CES Innovation Award.
By choosing Samsung, users can enjoy cutting-edge technology while taking part in sustainable and inclusive practices that are in line with ESG’s core values.
More Premium Screen Options: Neo QLED 8K and Samsung OLED
At Unbox & Discover 2023, Samsung is introducing products and features designed to deliver groundbreaking 8K experiences. The QN900C tops Samsung’s premium Neo QLED 8K lineup and is a standout model in the premium TV category, with innovative technologies like Auto HDR Remastering and 8K AI Upscaling.
From life-like picture quality to immersive audio, Samsung is once again setting the bar high with the Neo QLED 8K. Samsung has also added a 98-inch model to its Neo QLED 8K lineup, with impeccable color reproduction and life-like details that deliver a true cinematic experience. This TV offers enhanced audio with Dolby Atmos and Q-Symphony 3.0 which further envelops the audience to immerse themselves in every scene shown.
Samsung also conveyed about the various efforts being made to expand the 8K ecosystem through collaboration with various partners, including the 8K Association. Together, Samsung is introducing more ways to enjoy native 8K content.
Samsung also highlighted the Samsung OLED 2023 lineup, which offers impeccable color accuracy through the Neural Quantum Processor 4K perceptual color mapping – making Samsung OLED the “World’s First Pantone Validated HDR OLED”.
In fact, Samsung OLED displays true blacks and very natural images with perfect contrast and color expression. The S95C model features Samsung’s signature Infinity One design, and the LaserSlim design on the S90C model adds a touch of elegant metal finish.
Focus on Gaming
Premium screens, from the Neo QLED 8K to OLED and beyond, not only bring video and photo content to life in ultra-high resolution, but can also take gaming-like experiences to a whole new level. Gaming on the 98-inch 8K Neo QLED delivers truly immersive gameplay that’s unparalleled, from its massive screen to high-performance graphics cards that support 8K resolution at high speeds.
In addition to advanced features for the viewing experience, the 2023 product line also offers useful features for gamers such as the Game Bar, which places game controls in easy-to-find places, along with Mini Map Zoom and Virtual Aim Point, which will provide assistance for victory in competitive gameplay.
Get ready for the presence of the Wow factor in Indonesia
Unbox & Discover 2023 can be watched on YouTube Samsung Indonesia starting today. Indonesian consumers who are interested in the Neo QLED and Samsung OLED lines can visit until April 11 2023 and register to get a Rp. 1,500,000 discount voucher, which can be used when the Samsung TV 2023 order period opens.
