When Lancôme and Louvre meet, when the two legends with French genes join forces, when the pioneers of the beauty industry meet the pinnacle of the world’s art palaces, and explore the meaning of beauty together across time and space, beauty becomes an eternal art. Lancôme joins hands with the Louvre Museum to create a limited series of Lancôme
On November 21, 2023, from Paris, France to Shanghai, China, Lancome specially presented Lancôme x Louvre Peak Art Night at Shanghai Pudong Art Museum. An unparalleled beauty art feast was staged here to witness Lancôme The grand release of the Palace Art Collection is limited to China. Feel the pinnacle collision of art and beauty and pay tribute to the eternal beauty behind women.
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LancômexLouvre An unprecedented peak cooperation
Looking back on a century-old legend Art and beauty blend
As a former royal residence, the Louvre has witnessed the long history of France for more than eight centuries. As an all-encompassing museum, different cultures meet and collide here, and different forms of beauty are shaped and bloomed here, inspiring our imagination of beauty. This time, the collaboration between Lancôme and the Louvre has created an unprecedented peak cooperation. This is a creative journey through hundreds of years of art history at the Louvre, where we explore the meaning of beauty, pursue the endless dialogue between art and beauty, and tell women’s stories that transcend eras, regions and cultures and resonate with the modern world. .
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“Lancôme believes that beauty is an eternal art. Throughout history, people have always pursued beauty in their own way, thereby expressing themselves and highlighting their individuality. The standards of beauty are constantly changing, not static standards. This unprecedented and pioneering joint collaboration between Lancôme and Louvre is a strong proof of this belief and also reflects Lancôme’s mission to beauty.Have nearly90Through the resonance and dialogue between the two-year-old French beauty brand and France’s most iconic art palace, we hope to continue to create new aesthetic perspectives for today’s women in terms of artistic inheritance, and celebrate the ever-evolving beauty. Nature.“
——Lancôme Global PresidentFrançoise Lehmann
“I am delighted to enter into this first collaboration with Lancôme, which perfectly interprets the diversity of beauty represented in the Louvre collection, a dialogue between cultures and civilizations that transcends time and space. Sculptures such as “Venus Broken Arm”, “Fairy Bitten by a Scorpion” and “Gabi’s Diana” have become the female protagonists of the joint series. While inheriting classic mythological stories, they also bring new enlightenment to contemporary society. .
The Louvre has a fascinating collection that allows people to understand and feel how these classics have been transformed, interpreted and continuously developed. As today’s art mecca, the Louvre will rewrite the current definition of beauty through this cooperation.”
——Director of the LouvreLaurence des Cars
Tribute to women’s stories Celebrate the beauty of women
In order to create this unparalleled joint collaboration, Lancôme carefully selected 9 sculptures from the Louvre collection, and sought creative inspiration from them to inspire thinking about beauty: “Victory of Samothrace”, “Vina de Milo” “Diana of Gaby”, “Colline the Poet”, “The Lady of Health”, “The Fairy Bitten by the Scorpion”, “The Lady of Echoes”, “The Sleeping Hermaphrodite” and “The Venus of Arles” .
Each sculpture symbolizes a goddess or myth. In their own way, they convey firm values and tell their feminism and stories about beauty. The long-standing female charm and female power spans time and is deeply intoxicating. in.
In order to pay tribute to these pioneering women who have opened up the vast world for us, Lancôme specially invited global spokespersons Zendaya, Amanda Seyfried, Ava Nakamura and Chinese skin care and makeup ambassador He Cong to go to the Louvre to perform the advertising campaign. Facing the sculptures, the four Lancôme beauties also talked about the beauty of the sculptures that touched them, such as authenticity, wisdom, confidence and fearlessness.
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Peak art night An unparalleled aesthetic feast
From France to China, from Paris to Shanghai, the Lancôme x Louvre Art Collection limited series makes its debut in China. On the evening of November 21st, Lancôme specially held the Lancôme x Louvre Peak Art Night, and invited many celebrities, senior leaders, artists, media experts and brand friends to attend the event. The night of the event was star-studded. Lancôme global spokesperson Amanda Seyfried and Lancôme skin care and makeup ambassador He Cong, two Chinese and foreign beauty gods, gathered together for the ultimate feast of art and beauty.
Peak beauty Joint grand release
The ring screen shockingly presents the Louvre scene, and you can travel through it in one second, immersing yourself in the artistic atmosphere, and kicks off the grand launch of the joint brand. During the launch session, Ms. Saina, General Manager of Lancôme China Brand, took the stage to deliver a speech. Lancôme Global President Françoise Lehmann and Louvre Museum Director Laurence des Cars also sent sincere greetings from France. Shao, Professor of the Central Academy of Fine Arts and Vice President of the School of Humanities, also Yi Yang and Jiang Jie, professor of the Sculpture Department of the Central Academy of Fine Arts, gave an in-depth artistic interpretation of the Louvre and sculpture works. During the eloquent talk by the host Chen Luyu, they led the guests to experience the pinnacle collision of art and beauty.
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With the unveiling of the joint advertising campaign, Lancôme global spokesperson Amanda Seyfried and Lancôme skin care and makeup ambassador He Cong made a stunning appearance, sharing their interpretation of the Lancôme The beauty of women pays tribute to the eternal beauty of women.
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To celebrate the successful release of the Lancôme , Mr. He Xuefeng, Director of Brand Image and Communication of Lancôme, took the stage to toast and take photos together, freezing the beautiful moment.
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With the help of light and shadow art, Lancôme uniquely constructs a romantic aesthetic space, and the three major product experience spaces are slowly revealed as the curtain unfolds. When you step inside, art and beauty resonate, and you can experience the unique product charm of the artistic limited edition “Little Black Bottle”, Pure Lipstick, and “Richelieu Infinite Plate” up close, inspiring the multi-faceted expression of beauty.
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The artistic limited edition “little black bottle” essence is inspired by the ancient Greek goddess of health, Hygie. She symbolizes health and good luck. Lancôme depicts the dark ketone body of the goddess of health on the bottle body, integrating it with the small black bottle, which means that the goddess protects the body and gives new health power to the skin.
The limited edition art lipstick is inspired by the sculptures “Fairy Bitten by a Scorpion”, “Echo Goddess” and “Sleeping Hermaphrodite”. Lancôme integrates the three muses into product design and color inspiration, giving lipsticks different vitality and giving women the ever-changing beauty of different styles, bringing three beautiful colors. #196 A sudden glimpse, rich cinnabar orange, bright and unforgettable; #105 Girl’s Echo, milky apricot mixed with matte powder, mysterious and innocent; #200 androgynous, nude pink mixed with cold brown, releasing double-sided charm.
The artistic limited edition makeup palette “Richelieu Infinity Plate” was created to pay tribute to the ancient Greek poetess Corinne. She spoke bravely, and those poems she expressed fearlessly came from her eyes that discerned the beauty of all things. The color of the product is inspired by the charming light and shadow aesthetics of the famous Richelieu Courtyard of the Louvre. When the sun shines, the colors of the courtyard, halo, lamp shadows, stone walls, and gardens are captured one by one. Highlight combined with four-color eye shadow, triple powder of pearlescent, broken glitter and polarized, creates infinite possibilities of beauty.
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Guangyao Pujiang Holiday lighting ceremony
Along the Huangpu River, lights shine, and Lancôme’s festive lighting ceremony is specially staged. The Oriental Pearl Tower, a well-known Shanghai business card; the Louvre, a world-famous Paris landmark; at night, the Oriental Pearl Tower and the Louvre Pyramid complement each other, and the custom-made light show romantically illuminates the dazzling pyramid. Tonight, with Lancôme as the medium, we will also jointly light up the exchange of art and beauty between China and France, play the moving French chanson that resonates with the Huangpu River and the Seine River, and wish in advance a wonderful event for the 60th anniversary of the establishment of diplomatic relations between China and France next year!
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With the lighting of the pyramid, Lancôme global spokesperson Amanda Seyfried, L’Oréal North Asia President and China CEO Mr. Fei Borui, Executive Vice President of Shanghai Public Relations Association Mr. Zhou Ping, French Consul General in Shanghai Mr. Wang Du, L’Oréal North Asia Together with Ms. Lan Zhenzhen, President of China Public Affairs, He Cong, Lancôme Skin Care and Makeup Ambassador, Ms. Saina, General Manager of Lancôme China Brand, and Mr. He Xuefeng, Lancôme Brand Image and Communication Director, they took photos on stage together and captured the splendid moment.
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Beauty is ever-changing and transcends the boundaries of time and space. In the nearly 90 years of history, Lancôme has continuously explored the core of beauty, constantly innovated the expression of beauty, and constantly broke through the boundaries of beauty. This time, Lancôme joins hands with the Louvre Museum, which is an unprecedented artistic combination that inspires deeper thinking about beauty. It is an unparalleled aesthetic feast and creates a higher level of presentation of beauty.
In the future, Lancôme will continue to create more possibilities for beauty, making every kind of beauty more powerful.
