By becoming the youngest world number 1 in history (Djokovic and Tsitsipas doubled him after the Australian Open) thanks to his coronation at the US Open last September, Carlos Alcaraz has moved into another dimension.
From the point of view of sports fans but also brands. Calvin Klein has made the Spaniard his muse for his latest advertising campaign.
The photo of the phenomenon ended up on a huge billboard in New York’s West Village neighborhood.
Et Carlito n’a que 19 ans.
Published on Monday, February 6, 2023 at 11:58
