“Do you like American football? You will love rugby. ” This is how the American team of Austin Gilgronis wants to promote an unprecedented investment: a documentary series named Inside The Scrum. The latter will consist of six episodes. The first is notably broadcast this evening on FOX Sports 2, a famous American sports channel. A godsend since the channel, although paying, is available in “40 million homes” according to a communiqué from the MLR. In the same document, the General Manager of the club Mike Sheehan gave his impressions about this project. He says :
The idea for a series was brought up at a meeting before the start of the 2021 season. I went back to it, thought about it and thought to myself that our owner, Adam Gilchrist, would love the idea. I thought about it a bit more and talked to a few friends to see if they knew anyone who could do this sort of thing. FOX is going to play a bigger role in rugby, and they are looking for a lineup to bring the start of the new MLR season. I don’t know how many grandstand seats we’re going to sell because of that, because it’s not just Austin that’s affected. It’s through MLR and across the United States that it’s happening. ”
Breath of anger documentary about first rugby star Jonah Lomu [VIDÉO]In the past, some teams had already carried out such communication. South Africans broadcast the series Chasing The Sun after their success at the world stage. The All Blacks had had a season of the show All or Nothing, created by Amazon Prime, dedicated to them. A recipe that seems to work for some. For example, Formula 1 saw its popularity increase thanks to the broadcast of a documentary series on Netflix. A means of communication that has become more and more common in the world of professional sport. In Europe, several football teams with high visibility have benefited, for example, such as Tottenham, Paris Saint-Germain or Juventus. With its series of reports XV series, the historic Top 14 Canal + broadcaster seemed to lead the way. A revolution in communication coming to the gates of the Top 14?
Supporters of Stade Toulousain: the documentary ” 1996, Year of legend ” is available for free!
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