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The Galaxy S22 series targets Gen Z and millennials who do a lot of things with their phones. Photo: Samsung dock
JAKARTA – For Gen Z and young millennials, smartphones are the center of everyday life. While social media is a platform to connect with the world. This was conveyed by Regional Head of Mobile eXperience Business, Samsung Southeast Asia and Oceania Carl Nordenberg.
According to Carl, the way Gen Z and young millennials use smartphone very different. “Consumers today need a phone that can do it all. Starting from taking pictures, making videos, expressing themselves through content that can be shared both day and night, streaming the latest series, to fashion statements,” he said.
That, which is the background for the design of the latest variant of Samsung, Galaxy S22 , S22 , and S22 Ultra. The three, according to Carl, have different consumer characteristics.
The Galaxy S22 Ultra, for example, is designed for users who need a smartphone to do everything. From entertainment to productivity.
Then, the Galaxy S22 or S22 are ideal for those who want to be more creative and express themselves through the camera. “Specifically S22 and S22, can be narrowed from the screen size. The S22 with a 6.1-inch screen is more compact. While the S22 has a 6.6-inch screen which is more spacious,” he said.
Carl also said that currently more and more Samsung users want to express themselves through photos and videos. Then, quickly share it on social media. Be it TikTok or Instagram.
The original photo of the MotoGP racer in Jakarta using the Galaxy S22 Ultra 5G.
Because of this, Carl mentions that the S22 Series camera integrates seamlessly with TikTok, Instagram, and Snapchat.
–Samsung really cares about the details. For example, about the definition and concept of color. “We did research, looking for the best colors involving Gen Z and millennials. This gives birth to the unique Burgundy color in_S22 Ultra,” he said. –
