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Unplug from What do they do it from? wants more respect for the rich

In the NPO program What do they do it from? For six months, four families who have to live on different monthly budgets, including the Azimi family, are monitored. The family did not hesitate for a long time to participate, they always say there are reactions. In Jinek Salar says that he wants to break a taboo with their participation. “It is almost a crime to earn money,” he says. The entrepreneur would therefore like to see more respect for the wealthy in society. “If you have built something up, then you should be proud”, he says. .

Salar has not always known prosperity. When he was only 13 years old, he fled with his family from Iran to the Netherlands. “The asylum seekers center has made me very hard,” he looks back. “I lived with my parents and brother in a room of ten square meters with a curtain in between.” During that period he also got to know the value of money.

After graduating, Salar started his first telecom company, which has now grown into a multi-million dollar empire. “I see making money more as a sport, it gives a kick. Earning is more fun than spending.”

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