The district town of Unna now also welcomes its citizens on Instagram – and thus expands its social media presence. In addition to the existing Facebook channel, the district town of Unna will in future also provide information on Instagram about all important news from the city administration, about events and events.
“The main purpose of the channel is to disseminate information,” says city spokesman Christoph Ueberfeld, who has been planning the introduction for a long time. “Facebook is now something for old people.” In order to reach the younger residents in Unna, the city administration must now break new ground.
The Instagram account should also enable quick and uncomplicated exchange with the citizens of the city. A comment under a photo or a short message. The Instagram platform has long since ceased to be used only for sharing beautiful photos, but is also an information and communication medium.
There will also be space for beautiful photos
But that does not mean that there is no space reserved for beautiful photos on the city’s new profile: “For example, we can imagine publishing photos of citizens,” says the city spokesman, who is looking around together with another administrative employee Instagram will take care of it. Citizens should also be able to help shape the appearance of the city.
However, communication via Facebook and the administration’s homepage has not decreased. Instagram should be seen much more as an addition – and address other people again.
Not the city’s first Instagram account
Other Instagram accounts in the city of Unna also showed that this can work well. While the district town itself did not yet have one, the children’s and youth office, for example, has been running a profile for a long time that is running well and is regularly maintained.
By the way, regular maintenance is the be-all and end-all in social media. You have to stay tuned, says Ueberfeld. Therefore, post number one of the city of Unna, in which Mayor Dirk Wigant welcomes the citizens, should also be quickly followed by more photos and messages. After all, one day after the district town’s profile went online, 65 users had already subscribed to the account.
If you want to stay up to date on Instagram, you can contact the city of Unna at District town_Unna consequences.
–
