Marketing seems to have been all about Gen Z for a while now. When focusing on the young target groups, older people over 60 are often criminally ignored by companies. In her Talking Heads column, KNSK boss Kim Notz explains why this is a mistake and why brands are leaving so much potential untapped.
What do Cindy Crawford, Linda Evangelista, Christy Turlington and Naomi Campbell have in common? They are all well over 50 years old and still ge
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2023-09-02 16:03:58
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