UNDERSTAND EVERYTHING ABOUT METAVERS TO SEIZE ITS CHALLENGES AND OPPORTUNITIES
Millions of users and billions of investment from companies: the Metaverse presents itself as the greatest opportunity of the next few years. However, for many of us, this universe is still opaque and distant. So, gimmick or heavy trend?
With some real business cases and testimonials from experts and actors of the Metaverse and Web3, this book brings framework of understanding and concrete answers to the many questions posed by the Metavers. Because if a lot of ink flows on the subject, ultimately, little knowledge is available. Accessible to non-specialists, this book aims to explain, explore and understand the new challenges of Metavers and Web3, in particular for brands. Indeed, these cannot be avoided:
The next digital marketing is in the Metaverse.
