The average salary of a young person in Italy between the ages of 18 and 24 is just over a thousand euros per month (Eurostat data 2022 here); one year after graduation they are 1,332 euros (for a three-year degree) and 1,366 euros (for a master’s degree) (AlmaLaurea 2022 data here, p. 12). It won’t be surprising if many people try to make money with the activity of the moment: social media. It involves publishing videos and posts about their passions: cosmetics, fashion, video games, food, civil rights, sports, TV series and even a bit of soft porn on OnlyFans. The company specializing in communication strategy and marketing on social media DeRev helps us understand how you can earn 2,000 euros gross per month.
with social media (…) you can earn 2,000 euros gross per month.
Premise: a creator’s earnings are made up of a percentage of direct payments from the platforms (for example for advertising that runs on the video), another percentage of collaborations with brands for the sponsorship of products (the t-shirt or the hat worn, etc.), in yet another percentage from the support of followers (when users pay to subscribe to the channel, or to highlight their comments in live streaming or to give virtual gifts that can then be converted into real money). In any case you must be 18 years of age or authorized by your parents.
When do you start earning on YouTube?
On Youtube, to earn money from advertising placed on your video, you need to have a minimum of 1,000 subscribers to the channel and over 4,000 hours of viewing in the last 12 months or 10 million views of 60-second (short) videos in the last 90 days. If you have 3,000 followers you are a nano-influencer, between 10 thousand and 50 thousand you are a micro-influencer: under these conditions the average revenue from advertising per thousand views can be 2.80 euros which means that with around 250 thousand views you can earn 700 euros (35% of earnings); from collaborations with brands that pay you to sponsor one of their products another 1,200 euros for just one piece of content (60% of earnings); from the support of a hundred followers with subscriptions at 0.99 euros it can still be another 100 euros per month (5% of earnings).
How do tiktokers get paid?
TikTok, which has a fund for creators, can pay from 2 to 4 cents for 1,000 views, therefore 20-40 euros for 100 thousand views per month, the minimum you must have to receive money (3% of earnings). If you have 200 thousand followers and a profile specialized in economics, food, fashion, or whatever it is, you can get 1,800 euros per content from brands (87% of earnings); and with live streaming where you answer questions, show how you cook, or apply makeup, etc., you can receive virtual coins which, when converted into cash by TikTok, can bring you up to another 200 euros per month (10% of earnings).
How much do you earn with an Instagram post?
Instagram, however, currently does not pay creators directly. With 150,000 followers you can earn 2,000 euros per video/post from collaborating with a brand (98% of earnings); a second, very residual economic income can come from the support of the most loyal followers within the live streaming (2% of earnings).
How many subscribers to earn on OnlyFans?
On OnlyFans you earn with the number of subscribers to your profile: with 500 subscribers willing to pay a monthly fee of 4.99 euros, revenues reach 2,500 euros per month, from which the platform’s 20% commission is deducted. Maybe someone has nice feet or a seductive voice and exploits it.
How to monetize with Twitch?
On Twitch (Amazon, specialized in video game content) 300 channel subscribers at 3.99 euros each are enough to reach 1,200 euros gross per month, but you need to broadcast for at least 25 hours per month for at least 12 days, totaling an average of 75 concurrent viewers (60% of revenue); if the live broadcasts have a larger community, the brands will look for you and you can thus obtain another 750 euros (35%), and also publish the same live broadcast on your YouTube channel and monetize there too. Third and residual source of income is advertising revenue for 50 euros per month (5% of earnings): Twitch distributes shares of advertising revenue (around 55%) generated by the commercials that are broadcast on the creator’s channel who establishes the duration and frequency of the adverts that may appear during video playback.
In the end, net earnings as much as your job as an employee or more, and if you are talented you can reach staggering figures.
In the end, net earnings as much as your job as an employee or more, and if you are talented you can reach staggering figures. How many make it? Only the platforms know the exact number, and they don’t say it. However, we know that in Italy around 200 YouTube channels have more than one million subscribers; 2,500 channels have more than 100 thousand; and 19 thousand channels with more than 10 thousand subscribers, all growing. However, it is useful to know that you can monetize after months, if not years of hard and free work, and one slip-up can be enough to lose credibility and followers. What about taxes? They are subjects with a VAT number: if the 85 thousand euros per year are not exceeded, it is possible to fall under the flat rate regime which provides for a substitute tax at a rate of 5% for the first 5 years and 15% thereafter. Of course, not all services require the issuing of an invoice: free holidays in exchange for advertising for the hotel or resort are very popular.
2023-11-01 05:28:00
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