CTS Eventim Austria, the leading ticketing and live entertainment provider in austria, is seeking a dedicated Content and CRM specialist to join their team. As part of the international CTS Eventim Group, the company is looking for an individual who is passionate about live entertainment and thrives in a modern, collaborative habitat. The primary focus of this role is to enhance the company’s online presence through effective content management, strategic email marketing campaigns, and proactive web project management.

The ideal candidate will play a pivotal role in managing the company’s online marketing channels, with a particular emphasis on the website and mobile application. This includes crafting and scheduling targeted newsletters and push notifications to ensure timely delivery and maximize audience engagement. Moreover, the position requires creating and maintaining compelling artist, event, and venue content, ensuring it is indeed presented attractively, informatively, and optimized for search engines across all digital platforms.

Key Responsibilities

The Content and CRM Specialist will be responsible for a diverse range of tasks, including:

• Content Management and Online Marketing: Managing online marketing channels, specifically the company’s website and app, to ensure a cohesive and engaging user experience.
• E-mail Marketing, CRM Projects: Preparing and sending targeted newsletters and push notifications to segmented audiences, maximizing engagement and driving ticket sales.
• Artist, Event, and Venue Content: Creating and optimizing high-quality content for various platforms, ensuring accuracy, relevance, and search engine visibility.
• Landing Pages and Typo3: Developing and maintaining effective landing pages within the Typo3 content management system, optimizing for conversions and user experience.
• Graphic Tasks: Creating visually appealing banners,editing images,and developing engaging video content to enhance marketing campaigns.
• Project Management: Participating in the implementation of web projects from the initial planning stages through to triumphant execution, ensuring projects are delivered on time and within budget.
• Analysis and Reporting: Monitoring and analyzing the performance of web and app channels,generating detailed reports to inform strategic decision-making and optimize marketing efforts.
• Editorial: Taking on editorial tasks, attending press conferences, and contributing to the HEADLINER magazine, showcasing industry knowledge and contributing to thought leadership.

Qualifications and Skills

To be considered for this role,candidates should possess the following qualifications and skills:

• Professional Experience: A minimum of two to three years of proven experience in CRM,content management,or online marketing,demonstrating a track record of success.
• CRM Competencies: Solid knowledge in developing and implementing CRM strategies and proficiency in using CRM systems, such as dymatrix, to manage customer relationships effectively.
• CMS Competencies: Hands-on experience with various content management systems, including Typo3 and WordPress, to create and manage website content efficiently.
• analysis and Reporting: Proficiency in handling and interpreting data, ideally with experience using GA4 and other evaluation tools, to measure campaign performance and identify areas for improvement.
• Creative Skills: Demonstrated creativity and experience in creating and editing graphic content, with essential Photoshop skills, to produce visually appealing marketing materials.
• Text and Research Skills: Excellent spelling and grammar skills, coupled with experience in researching and formulating compelling texts for various online media, ensuring clear and engaging communication.
• Passion for Events: A strong and genuine interest in the event and music industry,demonstrating a deep understanding of the target audience and market trends.
• Personality: A proactive, motivated, and detail-oriented personality with a structured approach to work, ensuring tasks are completed efficiently and accurately.

Benefits of Working at CTS Eventim austria

CTS Eventim Austria offers a comprehensive range of benefits to its employees, including:

• Duty: an independent area of responsibility within a modern, international corporate environment, fostering professional growth and development.
• Exciting Tasks: A varied and exciting field of activity with ample room for initiative and creativity, encouraging innovation and personal expression.
• Teamwork: Active participation in an appreciative and international team that supports and inspires, promoting collaboration and a positive work environment.
• Benefits: Various social benefits such as a job ticket or subsidy for the Klimaticket,fitness offers,massages,and much more,supporting employee well-being and work-life balance.
• Flexibility: Flexible working hours and the option to work from home to support work-life balance, promoting employee autonomy and flexibility.
• modern Working Environment: A modern office in a central location with excellent transport connections,providing a agreeable and convenient workspace.

Compensation

The position offers a gross annual salary of EUR 50,000 on a full-time basis. The company is willing to offer higher compensation based on individual qualifications and experience.

How to Apply

Interested candidates are encouraged to apply to join the CTS Eventim Austria team. The company is committed to processing applications quickly and efficiently.

“The future of live entertainment hinges on a seamless digital experience,and this job posting reveals a critical need for professionals who can bridge the gap between artistry and technology.”

World-Today-News.com (WTN): The CTS Eventim Austria job posting highlights a crucial need for a Content and CRM Specialist.How critically significant is this role in today’s competitive live entertainment landscape?

Digital Marketing Expert (DME): The role is absolutely critical. Live entertainment relies heavily on effective marketing and audience engagement. This position isn’t just about selling tickets; it’s about fostering a genuine connection with fans throughout their entire journey, from initial discovery to post-event interaction. A strong digital presence—through a well-maintained website, targeted email marketing campaigns, and push notifications—is the key to reaching and retaining a loyal audience base in this increasingly competitive market. The expert’s ability to leverage CRM systems to personalize these interactions is paramount for success.

WTN: The job description emphasizes a blend of creative and technical skills. Can you elaborate on the necessary skill set for a successful candidate?

DME: Absolutely. This role demands a unique blend of right-brained and left-brained abilities. Candidates need a strong foundation in digital marketing, encompassing content marketing, email marketing, and social media marketing.Proficiency in CRM systems, such as those mentioned in the listing (e.g., Dymatrix), is essential for managing customer data, personalizing dialog, and optimizing campaigns for the best possible return on investment (ROI). Beyond that, technical expertise in content management systems (CMS) like Typo3 and WordPress is crucial for website management and maintenance. Strong creative skills, including graphic design and video editing, are just as crucial for creating visually engaging content to captivate audiences and boost engagement.

WTN: The listing mentions using data analytics tools like GA4. How does data-driven decision-making contribute to a successful content and CRM strategy in this field?

DME: Data is king,especially in this sector where targeted campaigns are crucial. Tools like Google Analytics 4 (GA4) provide invaluable insights into website traffic patterns, user behavior, and campaign performance. By analyzing this data, the specialist can see what’s working and what’s not in terms of content, timing and communication methods. This enables data-driven optimizations of email campaigns, push notifications, and overall website content.This constant iteration, using A/B testing and other measurement systems, is vital to continuously improve engagement and ROI. Such as, they can track which types of content resonate most strongly with specific audience segments and adjust their content strategy accordingly.

WTN: The role encompasses project management. How critically important is effective project management in handling multiple marketing channels together?

DME: In this fast-paced environment, project management is paramount. Managing multiple online marketing channels simultaneously demands strong organizational skills, the ability to prioritize tasks efficiently, and the experience to develop comprehensive project plans. Effective project management ensures that campaigns run smoothly, deadlines are met, and the overall marketing strategy aligns with business objectives. Tools like project management software

Unlocking the Power of Live entertainment: An Interview with a Digital Marketing Expert on CTS Eventim Austria’s Content & CRM Specialist Role

“The future of live entertainment hinges on a seamless digital experience, and this job posting reveals a critical need for professionals who can bridge the gap between artistry and technology.”

World-Today-News.com (WTN): The CTS Eventim Austria job posting highlights a crucial need for a Content and CRM Specialist. How critically significant is this role in today’s competitive live entertainment landscape?

Digital Marketing Expert (DME): the role is absolutely critical. Live entertainment relies heavily on effective marketing and audience engagement. This position isn’t just about selling tickets; it’s about fostering a genuine connection with fans throughout their entire journey, from initial revelation to post-event interaction. A strong digital presence—through a well-maintained website, targeted email marketing campaigns, and push notifications—is the key to reaching and retaining a loyal audience base in this increasingly competitive market. The expert’s ability to leverage CRM systems to personalize these interactions is paramount for success. In short, this role is the linchpin for converting casual interest into dedicated fans and repeat customers.

WTN: The job description emphasizes a blend of creative and technical skills. Can you elaborate on the necessary skill set for a triumphant candidate?

DME: Absolutely. This role demands a unique blend of creative and analytical abilities. candidates need a strong foundation in digital marketing, encompassing content marketing, email marketing, and social media marketing. Proficiency in CRM systems, such as those mentioned in the listing (e.g., Dymatrix), is essential for managing customer data, personalizing communications, and optimizing campaigns for the best possible return on investment (ROI). Beyond that, technical expertise in content management systems (CMS) like Typo3 and WordPress is crucial for website management and maintenance.Strong creative skills, including graphic design and video editing, are equally crucial for creating visually engaging content that captivates audiences and boosts engagement. Think of it as a blend of artistic flair and data-driven precision.

WTN: The listing mentions using data analytics tools like GA4. How does data-driven decision-making contribute to a successful content and CRM strategy in this field?

DME: Data is king, especially in this sector where targeted campaigns are crucial. Tools like Google Analytics 4 (GA4) provide invaluable insights into website traffic patterns,user behavior,and campaign performance. By analyzing this data, the specialist can see what’s working and what’s not in terms of content, timing, and communication methods. This enables data-driven optimizations of email campaigns, push notifications, and overall website content. This constant iteration, using A/B testing and other measurement systems, is vital to continuously improve engagement and ROI. Such as, they can track which types of content resonate most strongly with specific audience segments and adjust their content strategy accordingly. This ensures resources are focused on high-performing initiatives.

WTN: The role encompasses project management. How critically vital is effective project management in handling multiple marketing channels together?

DME: In this fast-paced habitat, project management is paramount. Managing multiple online marketing channels simultaneously demands strong organizational skills,the ability to prioritize tasks efficiently,and the experience to develop comprehensive project plans.Effective project management ensures that campaigns run smoothly, deadlines are met, and the overall marketing strategy aligns with business objectives. tools like project management software can be invaluable. Without effective project management, initiatives could become uncoordinated, leading to missed opportunities and inefficient resource allocation. It’s the glue that holds the entire digital marketing strategy together.

WTN: What advice would you give to someone considering applying for this role?

DME: Showcase your blend of creative and analytical skills. Quantify your accomplishments whenever possible – use data to demonstrate your impact in previous roles. Highlight your experience with the specific CRM and CMS systems mentioned. Demonstrate a genuine passion for the live entertainment industry. This will set you apart. emphasize your proactive nature and ability to manage multiple projects successfully.

In closing, the Content and CRM Specialist role at CTS Eventim Austria is far more than just a job; it’s a pivotal position shaping the future of audience engagement in the live entertainment industry. The successful candidate will be instrumental in creating a powerful and lasting connection between artists and their fans. Share your thoughts on the importance of this role in the comments below!

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