To influence it has become the dream of millions of people around the world. A profession on the rise since more and more people are dedicated to creating content on social networks, mainly Instagram. The truth is that it is a business that moves a lot of money, and that is that an influencer with half a million followers can charge up to 5,000 euros for a publication sponsored by a certain brand. Who doesn’t want something like that?
According to data from the Financial Times, this sector moves about $ 8 billion, although there are those who speak of 9,700 million, four times more than in 2016. Therefore, it is a market that is in full expansion, and there are already brands that dedicate up to 20% of their Marketing budget in the promotion in networks social through influencers.
Well, now in China a university degree has been created to be an influencer. A three-year career that quickly went viral. It is a relatively new profession, which just a decade ago did not even exist. Therefore, there are many doubts about what to do to be successful in social networks and become a mass phenomenon.
What is the influencer career like?
Until now there was no career to pursue this profession, but that has already started to change. The degree of influencer is imparted in the escuela Yiwu Industrial and Commercial College. This week an image in which dozens of young people appear in front of large luminous rings talking to their phones went viral on Twitter. What is most striking is that they all act exactly the same way.
Classes range from protocol and aesthetic culture to video editing. There’s also dance classes, and even how to dress for a gala dinner. The goal is clear: to become a star on social media.
The most dystopian thing you’ll see today is this #InfluencerMarketing school in China pic.twitter.com/85jfJfeSG6
– David Armano: ???? (@armano) November 30, 2020
But, what are the contents that are taught in the career of influencer? Students are given notions of trend creation, style, fashion and audiovisual editing. For now it is a degree that is only available to Chinese citizens. However, the school hopes to expand the places in the medium term to be able to receive students from all over the world.
What do the experts think about the creation of this university degree? There are opinions for all tastes, but the vast majority of them do not agree very much, and point out that they defend that teaching to be an influencer is like teach to be famous. It can not.
The most important influencers from around the world in 2020
The first place in the ranking is for Kylie Jenner, the youngest billionaire of all time, who has managed to surpass even Mark Zuckerberg. An American designer, model and businesswoman, she is estimated to have a fortune of $ 1 billion, partly due to the success of her makeup line, “Kylie Cosmetics.”
Secondly, Chiara Ferragni, an Italian influencer and businesswoman. Throughout his professional career he has worked with some of the most prestigious firms, such as Hugo Boss, Chanel or Valentino. There is even a documentary of her life, “Chiara Ferragni Unposted”, which was presented at the Venice International Film Festival.
Camila Coelho She is the most recognized Latin influencer in the world. She began her career as an influencer when she was working as a Dior makeup salesperson at Macy’s. She learned to do makeup and it seemed like a good idea to share her videos on YouTube.
Jenny Song is another of the most recognized influencers globally. The American is a great lover of fashion and interior design. She rose to fame after the publication of a photograph of one of her looks, which had an incredible reception. In 2016, Forbes magazine included her in the “30 under 30 most influential” ranking.
And finally, Dulceida, the Catalan who became famous around the world as a result of the success of her blog «Dulceida». It has become a phenomenon, has its own jewelry collection and is the creator of “Dulceweekend”, a music and fashion festival that has been held since 2016 in the city of Barcelona.
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