The popular record company, Universal Music Group, considered one of the “Big Three” or the 3 largest in the industry, announced the hiring” of an NFT as the leader of a new all-digital band.
This company took advantage of the popularity of NFTs and paid 360,817 dollars (about 7.3 million Mexican pesos) for Bored Ape #5537, a female character whose name is now Manager Noët All, and her job is to lead the digital music group, Kingship, which originated in November of last year.
NFT, the missing piece in this “digital equation”
The band Kingship is now complete, and they will start releasing music in the future, even Universal Music has mentioned that they will be giving virtual performances in the metaverse, plus they will have their own website and presence on Discord as well, so it’s not just a simple announcement to briefly join the NFT trend, the record company could be proposing the future of what the music industry will be in the coming decades.
Like Noët All, the rest of Kingship are also monkeys, in fact they are all NFTs on loan from collector Jim McNeils. Although it has not been mentioned what kind of music Kingship will play, one of its members is a mutant monkey, something that many Metal bands would certainly like to have in their ranks.
The reason McNeils decided to share his NFTs to form a band is because he would like this kind of thing to become part of the culture, and while the idea of virtual bands is not new, virtual bands for the metaverse It is something that is just being experienced.
For its part, Universal Music believes that Kingship represents a perfect opportunity to create characters and stories that generate excitement for and in the metaverse.
Although the band is part of Universal Music, its record label is not Universal, but 10:22PM, created by Celine Joshua, and which serves as a laboratory to experiment with new forms of entertainment.
Universal Music is also no stranger to NFTs, as a few weeks ago it announced a partnership with Curio to release digital art as NFTs.
