After a brief period in which Universal Music Group (UMG) music was off TikTok, the two companies have reached a new agreement that will allow songs by artists such as Taylor Swift, Ariana Grande and Billie Eilish Return to the video platform.
This agreement arises thereafter the two companies will agree to improve the salaries of musicians and artists to use his music on the social network. In addition, The app promised to remove “unauthorized music by AI” from its platform..
The news was announced by Ole Obermann, Global Head of Music Business Development at TikTok, who also explained that they are trying to manage machines with artificial intelligence to prevent songs from being modified or new material created which affects the music industry. For this reason, both companies announced that they will work to develop devices wisely.
“TikTok and UMG will work together to ensure that the development of AI in the music industry protects human artistry and the economy that flows to these artists and songwriters,” said a Universal Music representative.
Therefore, now UMG artists will have access to a new platform to promote their music and get better wages for their work. At the same time, TikTok users can once again enjoy music from their favorite artists.
“We are working as quickly as possible to make the UMG music catalog available to content creators again,” concluded Obermann.
2024-05-03 13:41:45
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