Universal Music Group Partners with Endel Artificial Intelligence for AI-Assisted Music

The American media outlet Rolling Stone announced that the company Universal Music Group Considered the largest record company in the world partnered with the music company of Endel artificial intelligence.

According to official information, what is established in a new agreement according to A G will help your artists to create AI-assisted music.

Y no matter how macabre, surprising or mysterious it is read, the union will create “functional music”, defined with soundscapes intended for more passive listening experiences such as sleep, the well-known white noise and meditation.

OWN TRACKS

Endel creates these tracks by taking tracks provided by the artists and transforming them into ever-changing songs that adapt to the listener’s desired mood or mood. Artists like James Blake and Grimes have used Endel en the past to create your own ambient tracks.

It is the first partnership of this nature for UMG, a remarkable development given the public statements of the company in recent weeks about moving cautiously in adopting AI in the industry.

The music company that has stars like Ariana Grande, Billie Eilish, Madonna, Katy Perry o Justin Bieber, he repeatedly stated that he sees potential in AI to help artists in the song creation process.

In addition, he ensured that music business stakeholders should take a hard line on practices that infringe on artists’ content and further flood an already saturated market with songs that draw ears from real musicians.. The companies said the Republic artists and Interscope Records are already working on tracks, which will come out in the coming months.

AI-generated voice cloning has led to several songs going viral showcasing the potential of the technology. An anonymously uploaded track called ‘Heart On My Sleeve’ featuring the cloned vocals of UMG artists Drake and the Weeknd went viral last month before all the major streaming services removed the track within a few days.

“These cases demonstrate why the platforms have a legal responsibility and fundamental ethics to prevent the use of their services in ways that harm artists,” UMG said of the song after it was removed in April.

Regarding the new partnership with Endel, the executive vice president and chief digital officer of UMGMichael Nash, emphasized the “incredible potential of ethical AI as a tool to support and enhance the creativity of our artists, labels and songwriters” and added that Endel’s music is “designed to enhance audience well-being”.

“Our goal has always been to help people focus, relax and sleep with the power of sound. AI is the perfect tool for this.” added Endel CEO Oleg Stavitsky.

The companies’ emphasis on bolstering, not replacing, artists with AI reflects the music industry’s broader rhetoric on technology thus far, with many of the world’s most prominent trade groupsto music launching the Human Art Campaign in March.

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“Human art is unrepeatable. Recent developments in AI are remarkable, but we’ve already seen the costs of rushing without thinking or respecting the law and rights,” RIAA President and CEO Mitch Glazier said of the AI ​​when the campaign launched.

“Our principles are designed to chart a healthy path for AI innovation that enhances and rewards human artistry, creativity, and performance.” (With information from Rolling Stone)