After months of conflict between It looks like Universal Music Group (UMG) and TikTok have finally reached an agreement to bring the record label’s music catalog back to the popular video app. This agreement marking the end of a controversy that left millions of users without access to UMG’s music on TikTokaffecting a large number of publications on the platform.
The disagreement between the two companies increased after the last contract that allowed TikTok to use the music of Universal Music artists expired. As a result, all videos containing UMG songs were left mutedcreating a challenging situation for users and disrupting the normal TikTok experience.
A beneficial agreement
The announcement of the agreement between UMG and TikTok comes with promises of benefits for both parties. As both companies said, The agreement includes an improvement in compensation for UMG’s songwriters and artists, as well as new promotional and engagement opportunities for their recordings and songs. Moreover, they will focus on it Industry-leading protections for generating artificial intelligencesuggests a concerted effort to ensure fair and safe use of music on stage.
Lucian Grainge, President and CEO of UMG, expressed his optimism regarding this new chapter of the relationship with TikTok, highlighting the value of music and the importance of protecting the interests of artists and songwriters. For his part, Shou Chew, CEO of TikTok, emphasized the completeness of music in the ecosystem of the application and the satisfaction of having found a solution with UMG.
Good news for artists
The without UMG music on TikTok since February Not only has it affected users and content creators, but it has also greatly affected the artists themselves. TikTok has been the main platform for discovering and promoting music for years, and the ban imposed by UMG has created problems for those artists who depended on exposure to the app.
While the ban appeared to have little impact on TikTok, apart from drawing some criticism, the situation was further complicated by the threat of legislation that could ban the app in the States United. This regulatory uncertainty, combined with overwhelming support for the UMG move, appears to have influenced the two companies’ decision to reach an agreement.
It is important to point that out UMG’s ban was difficult to enforce due to TikTok’s decentralized nature. Unlike traditional streaming services, anyone can upload music to the platform, making it difficult for copyright holders to monitor infringements. In addition, limitations in TikTok’s detection software allowed some violations to go undetected, making the situation more difficult.
The deal between Universal Music Group and TikTok represents a positive step for both parties and users of the platform. With UMG music back on TikTok, an essential part of the user experience has been renewed and a new boost is being given to artists who are responsible for promotion on this major social media platform.
Keep reading:
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– All of Taylor Swift’s music disappeared from TikTok and here’s why
– TikTok is still in trouble and now facing authorities in Europe
2024-05-07 00:51:24
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