This week, UNIQLO officially announced the launch of a four-year cooperation project with the Musée du Louvre. This in-depth cooperation hopes to allow the public to access these masterpieces in a more relaxed way and enjoy the joy of art in life .
“It is a great honor and excitement to be a partner with the world-renowned Louvre Museum. This is our dream come true.” Fast Retailing Group Chairman, President and CEO Yanai Jing said. “Until today, UNIQLO has made many efforts to share the fun of art with the public. This is our insistence on the value of LifeWear. LifeWear is a clothing designed to make everyone’s life better. We hope that through cooperation with the Louvre, Many people have the opportunity to experience and appreciate the masterpieces in the museum, and enjoy the artistic aesthetics of these world-class works.”
As the beginning of this cooperation project, UT (UNIQLO printed T-shirt) will launch the Louvre Museum UT series (Louvre Museum UT) on February 5. The men’s clothing is created by the well-known British graphic design giant Peter Saville, with exquisite printing processing, emphasizing the collection registration numbering system of the Louvre to classify artworks. Women’s wear has the theme of classic female images in the collection and diversity as the theme of communication, and will continue to expand the product line of the overall Louvre joint series before 2024.
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