At first glance, the app from the British startup Second Nature (until recently OurPath) is comparable to other nutrition tip products – there are also well-known competitors. By tracking their own eating behavior, expert tips and recipe suggestions, users should be able to achieve a sustainably healthier lifestyle in a short time. The promise to the user to noticeably lose weight with the app within twelve weeks should not be missing. In the background are the experiences of the two founders in the medical field.
Second Nature: Diabetes startup convinces mySugr founder and Uniqa Ventures
They focus on the topic of type 2 diabetes (colloquially old age diabetes) and want to help people with the app more efficiently, so the story of the startup. This could also have convinced the mySugr founders, you want it Sold to Roche in 2017 Startup something very similar (mySugr is, however, about type 1 diabetes, which has a different clinical picture and requires different measures). They are joining Second Nature with their subsidiary Sweet.Fund as part of a $ 10 million Series A round, led by UK VC fund Beringea. Also present as a new investor in this round Uniqa Ventures, the investment arm of the domestic insurance giant Uniqa.
Existing investor Speedinvest is also part of the Serie A round
In addition, several existing investors are taking part in the current round, including Speedinvest. It also includes the Connect and Bethnal Green Ventures funds and several business angels, including TransferWise founder Taavet Hinrikus. They were all part of a $ 3 million round in 2018.
Big goal: fight against obesity
Second Nature (still under the OurPath name) was the first lifestyle app to be recognized by the NHS, the state health system operator in the United Kingdom, as a measure for dealing with diabetes. Co-founder Mike Gibbs formulated opposite the US magazine TechCrunch but an even bigger goal: “Our goal at Second Nature is to solve the overweight problem. We have to deal with the confusing misinformation in the health sector to clarify what is really important: changing habits. Our new brand and investment will help us do that. ”
Disclaimer: The subsidiary Sweet.Fund, the founder of mySugr, has a 2.66 percent stake in Brutkasten Media GmbH.
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