It will no longer be possible to read on dozens of beauty products that they are intended for ‘normal’ skin or ‘normal’ hair. Manufacturer Unilever wants to get rid of the term to be more inclusive.
The company conducted a survey and more than half of the respondents do not feel addressed when it says ‘normal’ on the packaging of a hair or skin product. 70 percent even has a negative connotation to it.
“Removing the word ‘normal’ from the packaging does not solve the problem,” a Unilever executive told Reuters news agency, “but we think it is an important step towards more inclusivity in the definition of beauty.”
Modellenfoto’s
In the coming year, Unilever will change the packaging of more than a hundred beauty products worldwide. “Normal” is replaced by terms such as “gray hair” for shampoos or “moisture replenishment” for skin cream.
The company will also stop digitally editing model photos in advertisements when it comes to skin color and body shape.
Complaints from Unilever products have been discredited in the past. In 2017 there was created fuss about a Dove commercial in which a black woman turns into a white woman. And recently a South African drugstore chain got the Unilever brand TRESemmé off the shelves after an ad that was labeled racist by people on social media.
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