After six months, the consumer goods giant Unilever ended its advertising boycott on Facebook. The boycott of agitation and hate speech had had an effect.
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From January, Unilever intends to place ads on Facebook again in the USA. With this, the company ends a six-month advertising boycott against the social media platform, as food newspaper reports. Facebook, Instagram and Twitter have committed to specific steps to further curb harmful content in the future, writes Unilever in a blog entry on its website. “We are convinced that the platforms will adopt the common code to create a healthier environment for consumers, brands and society,” writes Luis Di Como, EVP Global Media at Unilever, on the company’s blog.
Unilever, like around 90 other companies, including Coca-Cola, joined the #StopHateForProfit campaign in June 2020 and stopped advertising on Facebook. The companies accused Facebook founder Mark Zuckerberg of doing too little to counter hate speech and misinformation on his network.
