The Anglo-Dutch food and cosmetics giant Unilever announced Friday that it would stop advertising on Facebook, Twitter and Instagram in the United States until at least the end of the year, referring to a “polarized electoral period “
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“Brands have a duty to help build a reliable and secure digital ecosystem. This is why our brands will no longer post advertisements on Facebook, Instagram and Twitter in the United States, “said the company, notably known for its Dove products, in a press release.
The announcement comes two days after the maker of ice cream maker Ben & Jerry’s – owned by Unilever – to stop buying advertising space on Facebook, joining a growing list of big brands that have chosen to boycott the social network accused of don’t do enough against hate messages.
The #StopHateForProfit campaign, supported by the Anti-Defamation League (ADL), the National Association for the Advancement of Colored People (NAACP) and other rights groups, calls on advertisers to boycott the world’s leading social network. month of July.
Unilever, who speaks of a decision made “in the context of its responsibility and the polarized atmosphere in the United States,” said the company would monitor the situation closely and “will reconsider its current position if necessary.”
“Continuing to advertise on these platforms at this time would bring no added value to people and society,” she said.
Unilever plans to maintain its total budget for this purpose in the United States and to turn to “other media”.
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