Unicaja Banco, after merger with Liberbank, becomes official financial entity of Real Madrid

Having recently completed the merger with Liberbank, Unicaja Banco has become the official bank of Real Madrid and is launching a new season as a financial services provider and sponsor of the club. This commercial alliance provides for the exclusivity of Unicaja Banco as a sponsoring Spanish financial entity, under the agreement signed last year between Liberbank and Real Madrid.

The continuity of the agreement will strengthen its scope due to the larger size of the merged entity, both in terms of customers and geographic extension, as well as in other aspects of its financial activity, with the advantages that range from peer for current and future Real Madrid fan customers.

The alliance with Real Madrid allows Unicaja Banco to strengthen its brand awareness, in addition to attracting new customers through the club’s digital audiences.

As an extension of the commercial relationship maintained until today by Liberbank, Unicaja Banco will work in collaboration with Real Madrid in the design of financial products made for club supporters, in line with those already existing, such as the Real Madrid Card or Real Madrid Mortgage. These two offers remain in force, continue to be marketed by the branches of the financial institution and are available in the branches of the territories of origin of Unicaja Banco very soon.

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In addition, new competitions, raffles and exclusive experiences will be set up for the entity’s clients in all sections, whether for men’s, women’s or basketball football, with particular attention to partners and the Madridistas.

Exclusive advantages

During the past season, the Madridistas were able to enjoy exclusive benefits, such as raffles for signed jerseys, official products, discounts and access to virtual meetings with legends and Real Madrid players. The continuation of Unicaja Banco’s commercial alliance with Real Madrid, for a second season in a row, also results in the financial institution’s support for women’s football. Indeed, last year the entity became, through Liberbank, the first sponsor of the Real Madrid women’s football team.

The merger transaction by which Unicaja Banco absorbed Liberbank, which concluded last week, is shaping the fifth-largest bank in the Spanish financial system in terms of asset volumes, with a larger and more diversified presence on the Spanish national territory in the six autonomous communities, with a solid and healthy balance sheet.

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