The new short variety series “Kaixin 5 Minutes Variety” produced by Tencent Video was officially announced today and will be officially launched tomorrow. “Kaixin 5 Minutes Variety” is the first customized short variety model in the nova 13 series, it will use the content ecology of Tencent’s video variety show to invite popular variety show guests to view famous scenes and views of the variety show renewal, and opening a new chapter in brand marketing with innovative changes in content format, giving users a new running experience.
“Kaixin 5 Minutes Variety” program group photo poster.
In the fast-paced digital era, users’ content trends gradually tend to consume information quickly According to this vision, “Kaixin 5-Minute Comprehensive”, with 3 episodes and 5 minutes in length , bringing a new choice of TV series. The program integrates the three popular variety show themes of Taohuawu, talk show, and offering, and invites guests such as Charmaine Sheh, He Yunchen, Da Zhangwei, Hu Lan, Li Xueqin, and People Science and Technology while renewing the well-known combination of views, the design also includes an “unboxing” link, allowing users to enjoy adding updates to popular variety shows, and also experiencing the fun of unboxing the nova 13 series, giving audiences a first look at it.
In the official announcement materials released today, Da Zhangwei and Hu Lan reproduced their talk show style interaction of making jokes and making headlines on the show stage Li Xueqin and PeopleSoft talk, like old friends, relaxing and chatting on 650 Radio; Transformed into a new lawyer, He Yunchen leads him to experience a day at work. The nova 13 series is cleverly integrated into talk show microphones, radio speakers, and workplace gift bags, giving guests an “unboxing” surprise.
At the same time, with the help of popular talk shows, relaxed interaction among friends, and practical scenes in the workplace, the nova 13 series has realized an expansion from the possession of a view to social emotions, freely exploring and freezing in different scenes of life every beautiful moment. The nova 13 series satisfies the needs of users for diversified and real-time content through flexible content expression of variety shows, and responds to today’s young consumers.
The content innovation of “Kaixin 5-minute Comprehensive” not only shows the brand’s advanced thinking in content linking, but also shows a deep insight and accurate understanding of consumer needs in the nova series 13. As consumer demand for personalized and customized content increases, the short customized 5-minute mix model opens up a new communication channel for brands With the help of mature mix Tencent Video showcases activity IP and strong content creation capabilities, high-quality content combination display Promote the emotional connection between the brand and consumers, create a deeper brand identity for consumers, and improve stickiness and interactivity.
Despite the more intense competition in the industry and the demands of a diversified audience, the short mix marketing of the nova 13 series is undoubtedly an innovative effort, allowing consumers to interact with the brand at a deeper level through various expert presentation scenes. It is reported that when the “Kaixin 5 Minutes Comprehensive” program is launched tomorrow, the nova 13 series will be officially launched for sale.
