©
The release of the new part of the cult franchise Need for Speed happened literally just a couple of days ago, meanwhile, analysts are already sharing disappointing estimates. The physical versions of Need for Speed: Unbound are selling much worse, according to the latest data Need for speed: heateven if they met her better.
As a basis, the analysts take information from the UK game sales graph. There, sales of Need for Speed: Unbound are 64% lower than Need for Speed Heat in its first week. Also, low demand for a new racing game is observed in other regions and it also applies to digital releases across all platforms. For example, take the Steam digital store, where the maximum number of Need for Speed: Heat on the day the game released was 86,000 and Need for Speed: Unbound had 14,000 players.
Early industry data analyzes link low player demand for Need for Speed: Unbound to a weak advertising campaign. The novelty missed all major events and received only a few nondescript trailers, which focus on the new visual effects.
