Un spritz, per favore! How did Aperol become a cult drink?

Some sip the cult drink in the morning. But how did it actually come about? A visit to the oldest aperitif bar in Milan.

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Not a pre-dinner appetizer! In the “Camparino” on Cathedral Square in Milan, waiters are already juggling trays full of cocktail glasses to the fully occupied tables at 11 a.m. Orange-red Aperol Spritz with clinking ice cubes is the most coveted drink in the city’s oldest and best-known aperitif bar. And that at any time of the day or year. For a long time, the bitter-sweet cocktail was considered a refreshing summer drink. “But in the meantime we’ve managed to get it drunk everywhere – even on ski slopes,” said Campari Group CEO Bob Kunze-Concewitz at a meeting in Camparino.