On February 14, the film Dog and Cat will be released in theaters. We see in it Frank Dubosc, Philipe Lacheau, but also the kibbles from the Agen-based company Ultra Premium Direct.
In the coming weeks, the kibbles from the company based in Estillac will share the bill alongside Frank Dubosc and Philippe Lacheau in the family comedy “Chien et Chat”, in theaters on February 14. “We are the official suppliers of food for Diva, the cat,” says Léna Delbos, marketing and acquisition project manager at Ultra Premium Direct.
This extraordinary collaboration was born two years ago, after the director approached the company Ultra Premium Direct, based in Estillac and renowned nationally for its production of grain-free kibble. “She sent us a message telling us that she was thinking about our brand for her third film,” says Léna Delbos. “The contact went well. The whole film revolves around the love between a master and his animal is what motivated us to make this partnership.”
A unique experience
Shot in Canada, directed by Reem Kherici, the film tells the story of Diva, famous cat star of social networks and Chichi, street dog, who lose their respective masters. A long journey then begins, with on one side humans who have lost track of their animals and on the other, the animals left to their own devices to find their masters.
“Our products appear in two plans,” rejoice Léna Delbos and Julie Combes, head of communications for the company’s marketing division. They both – with Clémence Lavenue, group leader – led the project, and were able to preview the film. “We were able to meet the animation teams – who created the 3D characters – last November. We even attended the screening with them. It was great to see their reactions live, we heard them talk about their work, we felt the enthusiasm.”
“Last week, we were also able to do an interview with Reem Kherici at the press junket in Paris, to talk about how an animal can be a source of inspiration (Editor’s note: the director was inspired by her cat for the character of Diva)”, adds Léna Delbos.
“We work a lot with influence”
Beautiful memories for the team and an additional spotlight for the Agen brand, founded in 2014 by Matthieu and Sophie Wincker, which continues to develop. “We are starting to be a fairly well-known brand in the industry,” says Julie Combes. One of the reasons for this success, according to her, “is that we do not treat the agri-food industry in a classic way. We work a lot with influence. We have also received very good requests from personalities .”
If it is still too early to reveal names, there is no doubt that the Agen-based SME, which is also part of French Tech, should continue to surprise. But for now, a private screening will be organized at the CGR in Agen before the film’s release, so that employees can come and see the film Dog and Cat, with their families. The Agenais will be able to discover the story of Diva, Chichi and their respective masters at the cinema from February 14.
2024-02-06 13:06:27
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