The APU logo will be featured on the jersey sleeve and will be displayed on LED panels during home games. The logo will be used in various marketing materials such as social media, interview backdrops and match tickets.
>> Udinese Football Club says of the partnership: “We are proud to partner with APU, one of the most innovative and committed companies in the crypto sector. Like APU, we are innovators and believe there can be a lot of overlap in principles and best practices between our companies, something we are keen to explore. As an association, we are moving with the times and are excited to partner with a leading platform that many sports brands already trust.”
APU Apustaja is a meme coin, a type of cryptocurrency created primarily for entertainment or as a joke. These coins often become popular through social media and internet memes rather than traditional financial backing.
An APU spokesperson said: “This is a proud day for the APU community. We are delighted to partner with Udinese Calcio. This partnership reinforces our vision to integrate meme coin culture into mainstream sport and reach a global audience. Serie A is one of the top leagues in the world and provides a huge platform to showcase the potential and fun of APU Apustaja to millions of football fans worldwide.”
The interaction between football and cryptocurrencies
In recent years, football and cryptocurrencies have become increasingly intertwined, with several clubs announcing crypto partnerships, including Tottenham Hotspur, who recently named crypto platform Kraken as the club’s first official crypto and Web3 partner.
Although the meme coin sector is not very well known in football, this partnership is not the first of its kind. Lionel Messi promoted a meme coin called WaterCoin, causing the price of the Solana-backed token to skyrocket. Many meme coins support different causes. WaterCoin, for example, focuses on raising awareness about water-related issues. Likewise, APU Apustaja is working with Udinese Calcio to promote sustainability efforts.
APU added: “We want to leverage our engaged and diverse community to amplify Udinese’s environmental sustainability efforts by promoting eco-friendly practices, supporting green projects and raising awareness about the importance of sustainability. Through our collective efforts, we aim to create a positive impact that goes beyond the crypto space and promotes a healthier planet for future generations.”
