In addition to the right to name the arena, according to UBS, the contract includes other elements such as permanent exterior lettering, entitlement to the largest private hospitality room in the stadium and the UBS logo on the roof, on the ice rink and the entire venue. Customers and employees of the bank can take advantage of extensive VIP opportunities.
According to UBS, more than 1.5 billion US dollars are budgeted for the construction of the arena. How much the Swiss have spent on naming rights, they have not announced. In a report on sportsbusinessdaily.com there is talk of more than 350 million US dollars.
UBS’s American headquarters are in the New York City area. The sports and event facility is scheduled to open for the 2021/22 season of the National Hockey League (NHL). More than 150 events will then take place there every year.
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