The close collaboration between the Swiss international financial institution UBS and the Beijing International Music Festival has lasted for almost two decades. This long cooperation process is not only a combination of business and culture, but also the perfect combination of cross-border cooperation and community responsibility. This deep collaborative relationship reflects the company’s commitment in the areas of culture and social responsibility, leading the development of cross-cultural exchanges and public welfare initiatives.
UBS is closely associated with the Beijing International Music Festival
As an important cultural event, the Beijing International Music Festival has been committed to promoting the exchange and integration of Chinese and foreign musical cultures since its inception in 1998. As a loyal supporter of the Beijing International Music Festival , UBS has always brought power and support to the development of the festival since it became the main sponsor in 2003.
This year’s collaboration again saw the deep integration between UBS and the Beijing International Music Festival. During the October concert, UBS not only supported a number of wonderful concerts, but also brought the warmth of culture to the wider community by organizing community charity activities. On October 9, UBS sponsored the special “BMF Wonderful Jazz” concert. The concert features nine Grammy Award winners, world-renowned trumpeter, bandleader and composer Wynton Marsalis with the Jazz at Lincoln Center Orchestra. On October 10, UBS presented a “Friends from Afar” concert performed by the Cape Town Opera Choir at the historic Temple of Heaven.
Building a bridge of cultural exchange through the power of music
In addition to music concerts, UBS also organizes employee sharing sessions and charity activities to allow more people to feel the charm of music and culture. UBS once again held an employee lunch sharing session and invited Huang Ye, music director of the Big Band at Lincoln Jazz Center Shanghai, to share his musical journey and sources of inspiration with UBS employees. Huang Ye has been a student of Wynton Marsalis and Tan Dun for many years, he not only shows outstanding talents in clarinet, saxophone, piano performance and composition, but is also an artistic ambassador of Forum World Education, building a platform for cultural exchanges. through the power of music.
Feel the care and warmth in charitable musical acts
In addition, UBS teamed up with charity partner Music Sail to organize a special charity music event for migrant children studying at Dandelion Middle School in Beijing, allowing the children to to feel care and warmth in music. Not only did the students interact with the artists, they went backstage to experience the preparations for the Cape Town Opera Chorus performance, but they also visited Temple of Heaven in Beijing to learn about its rich history.
This approach with equal emphasis on cross-cultural exchanges and community welfare not only enriches the meaning of the music festival, but also expands the scope of corporate social responsibility. As a financial institution with a long history and deep cultural heritage, UBS has always been committed to promoting global cultural exchanges and promoting understanding and exchanges between different cultures.
Promote cultural exchanges and positive energy delivery
Ms Hu Zhizhi, President of UBS Group in China, said: “UBS Group has long been committed to supporting social organizations in its regions. This year is the 19th year of cooperation between UBS and the Beijing International Music Festival, and we The international music event builds a bridge between musical exchange and cultural disruption, and fulfills a long-term commitment UBS’s time in terms of public culture and education through a wealth of community welfare activities, promoting cultural exchanges, delivering positive energy, and benefiting more people.”
UBS’s partnership with the Beijing International Music Festival also highlights its commitment to promoting the development of Chinese musical talent and enhancing cultural ties between performers from around the world.
“We believe that artists are the speakers of our time. Their art can promote communication and understanding, transcend languages, build bridges between cultures, and invite us to consider important topics is common to mankind.”
A leading international global wealth management institute
Founded in 1862, UBS is a leading international global wealth management institution with over US$5.8 trillion in investment assets under management. UBS is also the largest wealth management institution in the Asia-Pacific region and has a 60-year history of operating in the Asia-Pacific region. In 1989, UBS entered the Chinese market. Over the past 35 years, UBS has continuously expanded its business in mainland China and established a domestic platform with multiple business licenses and entities, bringing together UBS’s extensive advantages in investment banking , wealth management and asset management businesses. In March 2023, UBS Group announced the acquisition of Credit Suisse and continued to advance the integration plan the following year, achieving many milestones and further expanding the scale and influence of UBS’s business there the china.
China is an important market for UBS. In early September of this year, Mr. Sergio P. Ermotti, CEO of UBS Group, firmly stated in an interview with international media, “UBS has been very involved in China for almost 50 years In the next 100 or 200 years, we will not change our commitment to the Chinese market and we will continue to invest in China.”
Through deep cooperation with the Beijing Music Festival, UBS has shown its special charm and responsibility in the cultural field, setting an example for promoting global cross-cultural exchanges. Hu Zhizhi said: “Beijing International Music Festival is not only part of our global sponsorship activities, but also an important opportunity for us to contribute to the Chinese market. We are proud of our work and achievements so far in the financial and cultural fields and our commitment to serving the Chinese community will continue. where we work, while promoting other areas with a focus on arts education and sustainable development.”
To support the cultural and financial development of local communities, UBS also actively collaborates with public welfare organizations that include promoting the physical and mental health of migrant children, children left behind and children in need, promoting quality education and vocational education. for middle school and high school students in underdeveloped areas, and the promotion of rural gender equality and the empowerment of women’s development, as well as promoting the concepts of green development and sustainable ecological education.
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