In case you’re not aware, Ubisoft has been facing some big issues lately, with falling stock prices and weaker than expected sales for some of its AAA releases.
Of course, when a company fails and is in danger of closing, it is not good news, but it seems that some gamers and even developers are not sorry about it. Those sentiments weren’t lost on Ubisoft’s director of monetization Stevie Chassard, who expressed his displeasure in a now-deleted LinkedIn post.
In a recent post, he said that he hates to see players and even other developers in the industry celebrating the failure of a game. He also asks the community to stop spreading hate.
I rarely post on social media, but today I’m feeling sad. It’s embarrassing and sad.
The games industry is struggling right now, we all know that. But it is very sad to see how “gamers” react on social media, to want companies and people to fail. (And not just for Ubisoft). Although there is always a vocal minority speaking out on social media, I was hurt and embarrassed to be a part of this community.
I was even worse when I opened LinkedIn and saw the same comments from people in the industry. In addition to making yourself look less than reasonable, you are also affecting thousands of employees who are already suffering from hate despite doing their best for them to create an amazing experience.
How you can want a company to fail just because it doesn’t meet your requirements or you don’t like its product is beyond me. We are all in the same boat, please, please, please stop spreading hate, we should all help each other not destroy each other.
It is not entirely clear why Chassard deleted his post. In the industry, studios are closing, mass transfers are taking place, and this can only make you happy – even if you are not a fan of the studio or the company’s products. What is surprising is that fellow developers seem to be part of this “joy” as well. And although it is impossible to name the developers that Chassard says, it does not reflect well on someone who would do this, even if Ubisoft is considered a competitor.
Ubisoft is still unknown, but it was recently revealed that the Guillemot family (which has a controlling interest in Ubisoft) has started discussions with the Chinese mega-company Tencent about the possibility of the company to buy
