Ubiquiti’s Smart Strategy: How UniFi Protect Enhances Brand Loyalty Without Subscription Fees

In this case, it will give an indirect benefit to Ubiquiti. In any case, their profit motive is in the hardware, not the software (fortunately). I’d rather pay (a lot) more up front than subscribe to yet another thing and with the many smart home manufacturers not even doing it, that’s proof enough that e membership of the sacred splendor that people have. sometimes say yes.

In this case, it is long-term thinking. Just like I used to, way back in the day, working in a computer store as a side job. What I remember most at the time and what I have always remembered is that the manager there said: “I would rather send a customer to a competitor if you know he has what he needs than selling what he has or not doesn’t fully match what he needs.

This is also the case with UniFi Protect: of course, hordes of people will not suddenly rush to Ubiquiti and suddenly buy UniFi Protect, which will be a limited group. But by not only using a closed ecosystem, you will add more value to the product in the future and existing customers will be less likely to leave. Thus they build brand loyalty, which is an indirect way of generating sales.