Tyler Perry, the renowned actor, filmmaker, and studio owner, has raised concerns over the impact of artificial intelligence (AI) on the entertainment industry. Perry had been planning an $800 million expansion of his studio in Atlanta, which included adding 12 soundstages, but those plans are now on hold due to the rapid developments in AI technology. OpenAI’s text-to-video model, Sora, particularly caught Perry’s attention with its mind-blowing cinematic video outputs.
In an interview with The Hollywood Reporter, Perry expressed both excitement and worry about the capabilities of AI. He acknowledged the opportunities that AI presents for business owners like himself, eliminating the need to travel to locations or build physical sets. However, as an employer and a member of the entertainment industry, he also raised concerns about the impact on labor and the need for regulations to protect workers.
Perry emphasized that AI has the potential to touch every corner of the industry, affecting actors, grip and electric teams, transportation, sound, and editors. He revealed that he had already used AI in two upcoming films to avoid hours of aging makeup. However, he acknowledged that the future is uncertain and that everyone in the industry is trying to catch up with the rapidly evolving technology.
The threat AI poses to certain job categories is a major concern for Perry. He called for a collective effort from the entire entertainment industry to confront this challenge. Perry stressed that it cannot be left to individual unions to negotiate contracts every few years; instead, it requires a united front to protect the future of the industry. He urged industry professionals to galvanize their efforts and save and protect the individuals who have built careers in the entertainment industry.
While Perry admitted that he does not feel any immediate pressure to use AI in his studio, he acknowledged the advantages it brings to the table. However, he emphasized the need to have open conversations about protecting the people in the industry and ensuring their livelihoods. Perry expressed his concern for the construction workers and contractors who may lose employment due to the reduced need for physical sets.
Perry believes that the convergence of rapid AI development and the current contraction in the industry will be a major game-changer. With the potential to significantly reduce production costs, he fears that many jobs may be lost in the near future. He called for compassion and thoughtfulness towards the individuals who have dedicated their lives to the entertainment industry.
In conclusion, Tyler Perry’s concerns over the impact of AI on the entertainment industry highlight the need for regulations and collective action to protect workers’ livelihoods. While recognizing the opportunities AI presents, Perry urges the industry to come together and find solutions to ensure a sustainable future for all those involved. The rapid development of AI technology calls for a united front not only within Hollywood but also in Congress to address the challenges ahead.