The average Chilean man or woman watches over 70 minutes of YouTube a dayand the 84% of viewers found the platform’s content to be intellectually stimulating. But this panorama, which was presented by YouTube and Ipsoscontrast with the level of connectivity available to the countrywhere is it more than 10% of households still do not have access to the internet, according to a study by the Catholic University (PUC) and the Chilean Chamber of Construction (CChC).
That was what we were talking about Montserrat Lecarojournalist and technology speaker at All you need is a laboratorywho told us that in the YouTube Brandstat 2022the annual event that takes stock of the different aspects of the platform, In addition to the watch time, it was highlighted that it has changed the way we consume content..
“Another thing that was found is how YouTube consumption changes in terms of platforms. People no longer see it on their computers and phones, but rather do it via Smart TV.“, He told us @Lecarini.
Also, “When it comes to content perception, 97% of those who watch videos in Chile say they find good content on YouTube. And 88% say the platform helps them learn something new “the journalist points out.
But this contrasts with a report provided to us this week by the PUC and the CChC, which warns that today in Chile there are 639 thousand families without Internet access, which is equivalent to 1.28 million people.
Did the topic interest you? Relive the entire conversation here, from 30:35.
