As happened with other real estate items, the pandemic left its marks on the malls. Little by little, these spaces began to change their paradigm and this resulted in a multiplicity of factors that could well result in the refunctionalization of existing spaces, the creation of new centers, a reassessment of the “tenant mix” (that is, the orderly distribution of commercial spaces of the property and the variety of items that coexist there). In response to this new scenario, the AMBA market began to witness the birth of several proposals, among which the two most brand new in the southern zone stand out: the Haras del Sur IV Shopping Center and Nuevo Quilmes Plaza.
On Provincia Route No. 2, more precisely in complex IV of Haras del Sur, the first stage of a new shopping center was recently inaugurated. Entrepreneurship, which It required an investment of US$3 million, it is developed on some 3000 square meters and it has 28 stores, It is presented as a property designed to facilitate the lives of the neighbors. “We believe that commercial avenues must include, fundamentally, gastronomic options and, in our case, they must be able to cover from the most basic needs to the most exclusive needs of the residents, since the area does not have many options for shopping and strolling,” he commented. Flavia Santillán, marketing manager of Haras del Sur. And she adds:This is a commercial promenade that was created not only for the residents of our urbanization, but also for those who are in the vicinity. That is why it is open to the general public, those who are not from the Haras del Sur community can enter through an open street. Thus will manage to supply, fundamentally, the 12 countries that are located along Highway 2, distributed between kilometer 60 and 75 and neighbors in general″.
The shopping center presents an architectural proposal that manages to generate a route that allows all commercial premises to have the same exposure and that the visitor enjoys the walk. “The complex is made up of five blocks, developed on two floors and linked by a semi-covered pedestrian walkway that functions as a route and access to both floors, without losing contact with nature,” explains Santillán.
The project, in its 28 stores, offers a wide variety of items, among which stand out: cafeteria, ice cream parlor, pasta shop, pizzas, empanadas, sushi, pet shop, bookstore, lingerie, paint shop, bazaar, clothing, decoration, hairdresser and aesthetics. Undoubtedly, the Almacenes Pampa brand supermarket, from the El Nene group, which has been operating since the end of last year, deserves a separate paragraph.
Santillan adds that the complex has reserved spaces for clinics and offices. “Currently, there are a few stores that are finishing the conditioning and final details that allow them to exploit and open the space, we hope that it will be fully active in the coming months.”
From Haras del Sur they maintain that The shopping center, which is already being planned for expansion, will supply more than 6,000 families in the area and that until the opening of the space they had very few commercial options. There, in the new space under the open skythe premises were marketed, on average, at US$85,000 and are expected to offer their owners an annual return of between 5% and 7%.
Not so far from there, Quilmes also offers a new proposal. It is a shopping center called Nuevo Quilmes Plaza, located more precisely in the Don Bosco neighborhood (at km 17 of the La Plata-Buenos Aires highway and only 18 minutes from the obelisk), of that town in the south of Greater Buenos Aires. Aires. The project, which required an investment of more than US$30 million and has an area of 19,000 square meters, is presented as a mixed complex with more than 80 stores, office areas, services, and homes. “Nuevo Quilmes Plaza represents the trends of large shopping centers in other parts of the world, adding a proposal of integrated services, which consolidates it as an urban space within a green and open environment. Our goal is for it to become the first option for shopping and free time among the proposals that the residents of the area have today”, says Ezequiel Marín, Center Manager of Nuevo Quilmes Plaza.
According to Marin, the lack of proximity to commercial premises and the absence of services were two of the main drivers behind the development of this proposal. “The place offers everything that today’s customers demand: open air, closeness, green spaces and a surface that allows us to bring together different proposals in one place,” says the spokesperson for the venture.
There you can resolve issues of daily life such as going to the bank, a medical consultation, doing the daily shopping or going out with friends. The center consists of a commercial area distributed over two floors, with top brand stores, specialized stores, clothing, decoration, health, beauty and gastronomy. To this are added service and health areas with a laboratory and medical offices of the British Hospital, a supermarket, a gym and a first-line bank.
This complex also offers a gastronomic market that has proposals distributed in its two floors. There, visitors can enjoy both the delicacies of the specialized stores as well as local producers. “Nuevo Quilmes Plaza offers a unique experience, of quality and variety in each item,” says Marcelo Chane, a member of the group of professional advisors at Nuevo Quilmes Plaza.
There, visitors will be able to enjoy pasta, ice cream, healthy food, a craft brewery, bakery, French and Italian pastry, among others. “In many cases, for some of the proposals it is their first time in an open-air shopping center. The purpose of the market is not only to offer people a meeting and socialization point while they enjoy excellent cuisine, but also to bring them closer to their direct producer”, says Chane.
According to the spokesmen, this market seeks to establish itself as a gastronomic innovation for the area and become a benchmark in the sector. “We created this space so that you can have different options in one place that satisfy what connoisseurs are looking for. In the market, people will not only be able to buy products, but also stay and enjoy the gastronomy of the area”, says Chane. And she adds: “With this market we want to improve the proposals found today in the retail sector. We do not only seek to offer products or places to eat, but experiences, in a context that allows us to solve different needs, which is what characterizes an open-air commercial service center”.
The proposal for Nuevo Quilmes Plaza is complemented by an exclusive 5,000 m² office building, distributed over five floors, with a floor for a renowned coworking space and an exclusive uncovered parking area, with capacity for 300 vehicles.
