/data/photo/2021/03/10/6048de36600fe.jpeg?fit=%2C&ssl=1 "Two New Guidelines for the Gojek-Tokopedia Merger Are Closer to Page all")
KOMPAS.com – From day to day, the signal merger Gojek and Tokopedia getting stronger. Subtle “leaks” were raised one by one by each party.
There are at least two strong clues that point to the Gojek-Tokopedia merger. The first is the latest Gojek advertisement for the month of Ramadan.
Ramadan ads
These advertisements are circulating in various mediums, such as television, YouTube, and on Gojek’s official social media accounts. In the advertisement which lasted about one minute, a scene appeared in which the iconic character of the Tokopedia play was riding on a partner driver Gojek.
At the end of the ad, several partners appeared driver Gojek and Tokopedia’s iconic play from several houses, then stepped toward the camera.
Also read: Waiting for the Tokopedia and Gojek merger
Either a deliberate or just logical fit, if we observe the number of partners driver There are more Gojek than Tokopedia’s iconic play.
Maybe, this is related to the amount of shares agreed upon by Gojek and Tokopedia. According to previous rumors, Gojek is said to have held 60 percent of the new entity’s shares later, and Tokopedia will hold the remaining 40 percent.
Tokopoints
The next signal came from the Tokopedia camp. As is known, Ovo has been Tokopedia’s official digital wallet since 2018, replacing Tokocash.
The change was made after Tokopedia announced a partnership with Lippo Group as the owner of Ovo. According to reports Deal Stret Asia, Tokopedia is said to hold 36.1 percent of Ovo’s parent stock, Vumi Cakrawala Perkasa.
Meanwhile, the two founders, Leontinus Alpha Edison and William Tanuwijaya, hold a 5 percent stake in parent Ovo, through PT Wahana Innovasi Lestawi, which was acquired by Grab in February 2020.
Also read: GoTo, is this the name of the new company from the Gojek-Tokopedia merger?
However, it seems that Ovo’s position is now slowly starting to be replaced. Because, Tokopedia users recently found out cashback in the form of points received from transactions on Tokopedia, stored in the form of Tokopoints, not Ovo points anymore.
It’s not all that way. Even if there is a coupon cashback saved to Ovo points, the number may not be as many as before.
Points on Tokopoints can only be used for transactions on the Tokopedia application and can no longer be used for transactions via Ovo. So what will happen to Ovo later?
Nasib Ovo?
Until now, at least until the merger has not been officially announced, Tokopedia users can still transact with Ovo as usual.
Not impossible, slowly users will be led to make transactions with GoPay once the merger has been confirmed.
There has been a lot of speculation about Ovo’s fate after the merger of Gojek and Tokopedia was realized. Reported Deal Street Asia, one of the executives involved in the merger discussion said that Tokopedia and its affiliates would sell their shares in Ovo.
The executive declined to be named because this issue is quite sensitive. Regardless of whether Ovo shares held by Tokopedia and its affiliates will be sold or not, netizens have recently caught e-commerce Lazada approaching Ovo.
Also read: Ovo and Dana are Called Merger Agreements to Oppose GoPay
One proof of this is the Lazada transaction, which can now be paid via Ovo, which was not previously available.
Coupons and lures cashback Ovo points also started to emerge. The same thing is also found in the Ovo application, where users will be presented with Ovo and Lazada collaboration promos.
Payment options using Ovo on Lazada that were not previously available.-
GoTo, the name of the new merged entity?
Reported The Information, the merger process between Gojek and Tokopedia will be completed this month. The two of them have even decided on a name for the new merged entity.
One source said the new entity would later be named GoTo, pronounced “go to”.
Reportedly, GoTo will be led by four of the most senior executives, namely two from Gojek and two from Tokopedia.
They are the Co-CEOs of Gojek, Andre Soelistyo and Kevin Aluwi; as well as the CEO of Tokopedia, William Tanuwijaya and the President of Tokopedia, Patrick Cao. These four people will become policy makers at GoTo in the future.
Also read: Ovo added, this is a list of 5 unicorn startups in Indonesia
Not just a merger, according to reports Reuters, Gojek and Tokopedia will also do this dual listing in Jakarta and the United States, eyeing a fund of 18 billion US dollars or around Rp. 263 trillion.
If that figure is achieved, the second new entity will become a “super power” platform, which will offer e-commerce, freight forwarding, public transportation, food delivery and other services.
It is possible that the operational area will also follow Gojek, which has now expanded to several countries in Southeast Asia, such as Singapore, Thailand and Vietnam.
There are several scenarios that are reportedly going to be pursued. The first scenario is to conduct a merger before the IPO, or Tokopedia first enters the Jakarta stock exchange and then merges with Gojek, before the joint venture takes the floor on the US stock exchange.
Until now, both Gojek and Tokopedia have not commented much on this issue.
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