16. June, 2020 – 10:28 PM
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Hidden price increase: This cheating is not usually
The principle is probably the oldest in the world: reduce the quantity, but the same price. Always works again, but fortunately there is the consumer advice center of Hamburg. There is constantly on the search for such cheating, so also this month.
At first glance, the products seem to be cheaper to become
And so the title “bluff package of the month will be awarded this month,” from the consumer advice centre in Hamburg for the chocolate bar “Yogurette” and “children’s chocolate” from the manufacturer, Ferrero. The reason lies on the Hand of the consumer: The capacity of the two bars has been reduced from 125 grams to 10 bar to 100 grams for 8 bars. The price in the trade is increasing by up to 8 percent.
At first glance, the packs seem to be cheaper, because the sales price is decreased. But all in all, the shrinkage often results in a price increase in the trade. The new pack will cost the drugstore chain Budnikowsky Hamburg, for example, 1,29 € instead of 1,49 euros as in the past. In some Rewe stores as well as at the Edeka branch in the Hamburg main station, the price increases were four percent were observed.
Trading want to earn
In the case of other dealers the volume change is implemented, however, without costs (re: 1,19 Euro, alt 1,49 Euro). The examples clearly show that the markets with a lot of changes to the homeland. Only trade is allowed to set the sale prices.
Ferrero defends himself: “ex-factory price remained the same,”
Ferrero said in a statement: “In the case of chocolate it has been shown that the 100 g pack size of the consumer perceived as the classic panel format and, as such, is not expected. This is our market research, we carry out on a regular basis and on the Basis of which we make a range of changes and adjustments also confirm. Goal is for as many households as possible and use the appropriate and desired pack size events to offer. Equal to the ex-factory price per 100 g Yogurette and 100 g of kinder chocolate in the context of adapting the package size has remained the same. The end-user prices are set by the trade, and can vary, therefore, depending on the market and time, of which we have no influence.”
Prices up to 30 percent
Whether this corresponds to the facts, is unable to verify the consumer. The award has earned the group the consumer advocates in addition, by not keeping promises. Because five years ago, the company has increased the capacity of 100 to 125 grams, and with “Permanently more content 10 bar 125 grams” advertised. The Italian group wants to know now, nothing more. If one compares the sale prices in the trade from five years ago with those of today, prices have risen by up to 30 percent. After the sham list of the Headquarters, the 100-gram tablet of 2015 at a cost of at Rewe still 99 cents. Now it is up to 1.29 euros.
Who gets the monthly Hiking Cup next?
You also have sometimes the feeling that less is in there than the last purchase in the case of controlling the same price? The consumer advice centre of the Hanseatic city offers the possibility to make on such products. These products are made publicly and with a bit of, well, luck to get a nice “Mogelpackungs Cup”.
