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In an unexpected and bold step, and without warning, the Chairman of the Board of Directors of Twitter, the American billionaire Elon Musk, changed the company’s logo, which it has been famous for since its founding on March 21, 2006. The company had more than three thousand employees before it was established. Half of them were laid off by the new president who took over the company and ran it himself, due to the decline in its profits last year. The number of users at that time was 321 million subscribers and followers.
Finally, the new president of Twitter, instead of the blue bird logo, put the image of the yellow dog (Dog Coin), which is originally the logo of the cryptocurrency that Musk himself founded, and appeared for the first time on December 6, 2013. “Dog Coin” symbolizes one of the dog breeds. The famous type of rare “Shiba Ainu”. This bold and surprising step for Twitter users may confuse the subscribers and followers of this important social platform, which has become a prestigious international platform, before Musk bought it for $ 44 billion in April 2022. This sudden change of logo may cause the company to suffer a great loss. And you may lose millions of followers and users whose opinion Musk did not take into account before placing the new logo in place of the old one. Over the past years, these people have become accustomed to the beautiful blue bird, and they have been following it with passion and eagerness, and there has become a psychological relationship between the bird and the tweeters on the platform and their followers. Posting on Twitter was called tweeting, in relation to the voice of the blue bird, and now we do not know what will be said about those who publish and write on Twitter after placing the image of the yellow dog on the most popular platform!
The blue bird was loved by everyone, and it has become world famous, widespread and influential, and there is a very large group that is not underestimated. Perhaps this change is surprising and does not like the new logo, and there are those who do not like to put the image of the dog in their devices, homes, offices and cars.. for cultural considerations. Known, and this was not taken into account by Elon Musk and his advisors, but rather made his quick and sudden decision, indifferent to the desires of subscribers and their cultural specificities regarding this platform with important global content, which has become the most famous among all social platforms. Musk tweeted in his own account on the same platform, and said that he had already decided to delete the blue bird logo and replace it with a new logo for the platform. Many responded, mocking and criticizing this sudden change.
Apparently, Musk believes that with his new decision, he raises the value of his cryptocurrency, which bears the same new logo, and makes it the most important virtual currency.
Some wonder: What is this rush to make sudden changes of this kind that are shocking to subscribers, followers, and readers? Will such a step cause Twitter to lose its credibility, importance, luster, and wide will?
With his new decision, Elon Musk, Chairman of the Board of Directors of Twitter, wanted to hold the dog and abandon the beautiful blue bird so that it would fly out of its cage without return, indifferent to the familiarity and love relationship that was formed over the years between the beautiful bird and the millions of users who got used to the bird and its tweet. Not the dog and its barking!
Saudi writer
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