New York: Twitter is set to lift its ban on political ads on the platform after two years. The company will extend its political advertising permit in the coming weeks. Twitter, owned by Elon Musk, is set to change its ban on political advertising as part of an effort to boost revenue.
After facing widespread criticism for allowing election misinformation to spread across its services 2019Twitter has banned political ads Other social media companies like Facebook are also restricting political ads for similar reasons.
Meanwhile, Twitter said it plans to reintroduce those announcements to facilitate public conversation about important topics. At the same time that political ads were banned, Twitter also restricted ads related to social issues. Currently, such advertising is only permitted in the United States.
“In the future, our advertising policy will be aligned with that of TV and other media. As with all policy changes, we’ll first make sure that our approach to reviewing and approving content protects people on Twitter. We will share more details as the process progresses,” Twitter said.
Twitter has seen a number of changes since Tesla CEO Elon Musk took over Twitter in late October. From Twitter 100 Employees have been fired. From the human resources department 30 The company has laid off 100% of its employees. Former US President Donald Trump’s account has been suspended and deleted. Blue check mark verification for paid payments has been introduced.
However, many corporate advertisers have abandoned Twitter in response. With that, there was a huge drop in revenue. of Twitter revenue 90 A percentage is earned by selling digital ads.
Twitter also announced new restrictions to allow businesses to block ads from appearing above or below tweets containing certain keywords. The new restrictions were part of Twitter’s effort to reassure and entice advertisers who had pulled ads from the platform.
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