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Twitter is increasingly looking for ways to monetize its platform. He did it with his own payment method without going any further and soon we will see in Spain another way to generate income in this social network: ads on the fleets, that is, the Twitter stories.
Some ads that are powerfully reminiscent of those on Instagram. Mark Zuckerberg’s platform integrates ads in full screen in their stories, which are interspersed between the stories of other users. Now, Twitter copies this same business model, including these kinds of ads.
And it will do it the same way; advertisements full screen inside the Fleets, including the famous ‘swipe up’ option on Instagram. This was announced by Jack Dorsey’s social network this week.
Full screen ads
The ads will work basically like the ones on Instagram Stories. The format will be 9:16, they will allow videos of up to 30 seconds and will have the option to slide up. Companies will be able to access the metrics and scope of their ads including impressions, visits, clicks or visits to the associated website.
Thus, Twitter wants to turn Fleets into “full-screen billboards” for advertisers, as Justin Hoang, Senior Product Manager at Twitter, explains. Additionally, Twitter has already partnered with some advertisers to bring these ads to current fleets.
Ads in stories.
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Twitter has openly admitted that for them the interaction of users with the stories of the platform it is totally unknown to them. Jack Dorsey, CEO of Twitter said they had yet to learn who these fleets were for and what action they would take regarding them. The first has been to turn them into an additional source of income for the social network.
And it is logical. Currently, Twitter implements the ads in the timeline of the users, tagged with promoted tweets. This implies that probably users do not interact with such advertisements; in a Fleet these ads are much more prominent and interactive. Also, after all, Instagram has been adding them in their stories since 2017 and also includes them in Reels, their alternative to TikTok.
For now, the first ads placed on Fleets are part of the tests that the social network is carrying out to check the reception of this new feature in the Twitter community, so it is difficult to know when we will see these ads implemented in Spain.
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