The social network company Twitter has just changed its policy to start allowing ads from companies in the cannabis sector within the United States. From now on, cannabis companies and products will be welcome in advertising on the social network, including brands that work with psychoactive products rich in THC.
Of course, there are a few conditions and restrictions for this type of advertising. To begin with, only US companies may advertise, and they may only do so in territories where current law allows advertising and use of the products and brands being advertised. In no case, advertising may appeal to minors. And another of the conditions states that advertisers “may not promote or offer the sale of cannabis”, which seems to indicate that advertisers should focus on advertising their brands and services, but may not directly offer or advertise the sale of cannabis .
“American cannabis companies, brands and providers will need to go through a Twitter advertiser approval process to ensure they are legitimate and informed about the platform,” they say from the cannabis marketing and advertising company AdCann, which has first to announce the new policy.
“Once approved, industry marketers will have access to Twitter’s full suite of advertising products, including Promoted Tweets, Promoted Product opportunities, location-specific acquisitions, in-stream video sponsorships, and partner publishing features. ”, they said from AdCann, according to a quote MjBizDaily.
