Unlike likes, these thumbs up are not public and are not viewable by the tweet author. They are really just meant to feed Twitter’s algorithm, writes Company.
A number of random users on iOS participate in the test. Instead of the usual heart, they see both an up arrow and a down arrow. Here and there Twitter still experiments with a heart instead of an arrow.
If you press the up arrow, the tweet writer will still see the ‘like’.
Twitter says that for the time being it is a test to see which reactions are actually relevant to a user. It’s not clear if they plan to roll out this feature in the future.
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