Twitter tests purchase recommendations in its streams

Nov 23, 2021 at 15:24

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After its first serious foray into e-commerce last summer, Twitter has begun testing a new live shopping experience. Basically, the feature allows users to watch a broadcast and shop at the same time.

“Live streaming on Twitter gives businesses the power to engage with their most influential fans, and also enables the ability to shop within the streams that take place,” Twitter said of the feature.

Twitter has also started testing a “Purchase Manager”. In addition, the company is expanding the availability of the “Store Module”. First announced in July, the tool allows brands and companies to add a carousel to their profile where they can highlight a selection of products. Over the next several weeks, the company says it will roll out the feature to more merchants in the US.

Compared to other social media platforms, Twitter has been slow to adopt and add ecommerce features. The fact that the company is now adding a number of purchasing functions suggests that he sees e-commerce as a big part of his future.

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